Top 8 Ways to Boost Your Business with Custom Eyeliner Boxes
Do you
need cosmetic display boxes to pack your beauty items? Custom eyeliner
boxes can be beneficial in this regard. They can protect your items as well as
enhance their customization to bring more buyers. But there is a lot these
boxes can do. They can bring a lot of other benefits to your brand. Let’s have
a look at their perks and see how they can serve you:
1.
Eye-Catchy Design
The
one thing that differentiates any box from the others is its design. This
aspect encompasses color selection, printing types, logos, and custom graphics.
The following are the tips that you can consider in this regard:
●
Use sharp and bold colors to highlight the
branding
●
Utilize unique and different shapes and
textures
●
Highlight the distinctive characters of your
brand
There
are various ways you can leverage the above factors and design your brand.
These are given below:
Custom printing: One way is to use printing to drop your
design on the boxes. The most common types are digital, offset, and screen
printing. Digital printing is used
to produce quick and sharp outputs. It is also quite affordable and can print
even small batches. Offset printing is
used to give accurate and bold results. It makes prints in CMYK and PMS color
schemes. Screen printing burns the
colors on the boxes and produces one of the most durable designs.
Similarly,
you can also leverage final finishes to double this engagement factor. Among
various types, the coating is used
to enhance the look as well as durability. Lamination
also protects the boxes as well as gives them a professional look. Finally,
embossing and debossing are other
types that give a tactile experience to your packaging.
2.
Brand Consistency
Brand
consistency plays a big role in the design of your boxes. It not only helps you
in the recognition but also increases the trust of the customers in your brand.
Further, it also gives you a brand identity, which is useful when your product
is placed among hundreds of other items. A cohesive brand image brings loyalty
and reinforces your image in the market. These tips can help you establish
strong brand consistency:
●
Define your brand identity, like the hues,
logos, or messages, and then practice it throughout your product lineup.
●
Leverage offset printing, as it gives more
accurate prints in the PMS format.
●
Establish guidelines for your logos, colors,
and fonts. Ensure that they are consistent throughout your packaging.
●
Also, prepare your customer service team so
that you can resonate with your branding and represent your values.
3.
Sales and Promotions
Sales
and promotions are one of the most effective ways to engage more buyers. You
can use custom eyeliner boxes to communicate various promotional messages and
create urgency among costumes to buy your items. For instance, use strategies
such as “Up to 50% off on all of your items” or “Buy two and get one free.”
Similarly,
you can also join hands with celebrities and influencers to create limited
editions. Such packaging is useful in creating FOMO (fear of missing out) among
buyers, increasing their engagement with your brand.
Holiday-themed
eyeliner packaging is another way to boost the sales of your brand. Designed
with various lavish elements, these boxes make a perfect fit as gifts for
customers. Further, cosmetic products are in high demand during seasons such as
Christmas or Valentine's Day. Making familiar packaging can track new buyers
and bring you more revenue.
https://www.packagingmania.com/products/custom-eyeliner-boxes
4.
Product Safety
The
ultimate goal of any packaging is to protect your product. Made of sturdy
materials, these boxes can not only secure your items during transit but also
shield them on the shelves. The following are the commonly used materials for
this purpose:
●
Cardboard: It is one of the most commonly used options
for custom eyeliner packaging. Cardboard is made of paper pulp; hence, it gives
both durability and an eco-friendly touch to your brand.
●
Paperboard: This type is made of cellulose fibers and is
more lightweight than cardboard. Brands prefer it to reduce their shipping
weights. However, it is not as durable as cardboard.
●
Kraft stock: Kraft paper is made of similar stock as that
of cardboard, such as paper pulp. But it is more strong due to added layers.
Further, it has an enhanced eco-friendly touch because of its unbleached-making
process.
Further,
make certain that all the materials used in the packaging are non-toxic and
stand by the FDA labeling guidelines for cosmetic product packaging. It is also
advised to add child-resistant features in your packaging to prevent the access
of products by minors. Label the items with “Keep out of reach of children.”
5.
Reduced Shipping Costs
Another
area where eyeliner boxes can be used to benefit your business is by reducing
shipping costs. Craft the packaging that fits your products, minimizing waste
and lowering the high costs due to the big boxes. Another benefit of such a
snug fit is that it eliminates the need for additional padding or fillers. This
way you can further lower the cost but also ensure the compactness of your
packaging.
For
eyeliner products, the best practice is that you should replace the large boxes
with the smaller ones. Plus, bargain with the couriers on the transit rates and
leverage volume discounts. The goal is to minimize your investments and
maximize your profit margins.
6.
Wholesale Order
Ordering
custom eyeliner boxes at wholesale rates is one of the best ways to save on
your eyeliner boxes. Whether you are just starting out or are already established,
you can leverage bulk orders. Find a reputable box supplier, convey your needs,
and get a custom quote. Once you are satisfied, you can place an order with
them.
Apart
from savings, these are the ways custom eyeliner boxes can serve your brand.
For instance, it adds consistency to your brand as the same design elements are
practiced throughout your brand. Also, it streamlines the shipping and reduces
the frequency. You don’t have to go to the supplier each time you need a new
box. A nuanced perk is that your requirements are saved in the database of the
box providers. Hence, you don’t have to go through a big hassle when you place
an order the next time.
7.
Accessibility and Add-ons
Making
your boxes accessible for your buyers is a big factor in improving your brand’s
image in the eyes of the brands. This will not only elevate the customer’s
experience but will also set your brand apart from the competition. However,
you don’t have to think big for this factor, as this starts from the basics.
Think
about adding features like easy opening, perforated lines, and resealable
closure. Further, you can also go with add-ons such as custom inserts. They are
useful as they protect the movements during transit and enhance the durability
factor. On top of that, you can leverage custom dividers. They are designed for
product separation as well as a custom fit. Don’t forget about custom
die-cutting on your boxes. This feature is beneficial for cosmetic packaging as it allows you to present your products in a way to engage more
buyers.
8.
Custom Messages
Eyeliners
are beauty items, and their main goal is to enhance the zest of your eyes. In
the same way, the boxes that uplift the presentation of such boxes are
preferred by the buyers. Custom messages are one of the ways you can improve
impressions as well as the unboxing experience of the clients. For instance,
you can use greetings or thank-you notes. Further, suggesting complimentary
items is another way you can engage the buyers as well as elevate your sales.
If you are looking for the boxes that offer you all the above
benefits, contact Packaging Mania. Our custom eyeliner boxes are designed while
keeping in mind the needs of the brands as well as the trends of the buyers.
Get in touch with our design team to avail up to 30% off on your boxes and free
shipping all over the US.
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