Top 8 Ways to Boost Your Business with Custom Eyeliner Boxes

Do you need cosmetic display boxes to pack your beauty items? Custom eyeliner boxes can be beneficial in this regard. They can protect your items as well as enhance their customization to bring more buyers. But there is a lot these boxes can do. They can bring a lot of other benefits to your brand. Let’s have a look at their perks and see how they can serve you:

1. Eye-Catchy Design

The one thing that differentiates any box from the others is its design. This aspect encompasses color selection, printing types, logos, and custom graphics. The following are the tips that you can consider in this regard:

●        Use sharp and bold colors to highlight the branding

●        Utilize unique and different shapes and textures

●        Highlight the distinctive characters of your brand

There are various ways you can leverage the above factors and design your brand. These are given below:

Custom printing: One way is to use printing to drop your design on the boxes. The most common types are digital, offset, and screen printing. Digital printing is used to produce quick and sharp outputs. It is also quite affordable and can print even small batches. Offset printing is used to give accurate and bold results. It makes prints in CMYK and PMS color schemes. Screen printing burns the colors on the boxes and produces one of the most durable designs.

Similarly, you can also leverage final finishes to double this engagement factor. Among various types, the coating is used to enhance the look as well as durability. Lamination also protects the boxes as well as gives them a professional look. Finally, embossing and debossing are other types that give a tactile experience to your packaging.

2. Brand Consistency

Brand consistency plays a big role in the design of your boxes. It not only helps you in the recognition but also increases the trust of the customers in your brand. Further, it also gives you a brand identity, which is useful when your product is placed among hundreds of other items. A cohesive brand image brings loyalty and reinforces your image in the market. These tips can help you establish strong brand consistency:

●        Define your brand identity, like the hues, logos, or messages, and then practice it throughout your product lineup.

●        Leverage offset printing, as it gives more accurate prints in the PMS format.

●        Establish guidelines for your logos, colors, and fonts. Ensure that they are consistent throughout your packaging.

●        Also, prepare your customer service team so that you can resonate with your branding and represent your values.

3. Sales and Promotions

Sales and promotions are one of the most effective ways to engage more buyers. You can use custom eyeliner boxes to communicate various promotional messages and create urgency among costumes to buy your items. For instance, use strategies such as “Up to 50% off on all of your items” or “Buy two and get one free.”

Similarly, you can also join hands with celebrities and influencers to create limited editions. Such packaging is useful in creating FOMO (fear of missing out) among buyers, increasing their engagement with your brand.

Holiday-themed eyeliner packaging is another way to boost the sales of your brand. Designed with various lavish elements, these boxes make a perfect fit as gifts for customers. Further, cosmetic products are in high demand during seasons such as Christmas or Valentine's Day. Making familiar packaging can track new buyers and bring you more revenue.

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4. Product Safety

The ultimate goal of any packaging is to protect your product. Made of sturdy materials, these boxes can not only secure your items during transit but also shield them on the shelves. The following are the commonly used materials for this purpose:

●        Cardboard: It is one of the most commonly used options for custom eyeliner packaging. Cardboard is made of paper pulp; hence, it gives both durability and an eco-friendly touch to your brand.

●        Paperboard: This type is made of cellulose fibers and is more lightweight than cardboard. Brands prefer it to reduce their shipping weights. However, it is not as durable as cardboard.

●        Kraft stock: Kraft paper is made of similar stock as that of cardboard, such as paper pulp. But it is more strong due to added layers. Further, it has an enhanced eco-friendly touch because of its unbleached-making process.

Further, make certain that all the materials used in the packaging are non-toxic and stand by the FDA labeling guidelines for cosmetic product packaging. It is also advised to add child-resistant features in your packaging to prevent the access of products by minors. Label the items with “Keep out of reach of children.”

5. Reduced Shipping Costs

Another area where eyeliner boxes can be used to benefit your business is by reducing shipping costs. Craft the packaging that fits your products, minimizing waste and lowering the high costs due to the big boxes. Another benefit of such a snug fit is that it eliminates the need for additional padding or fillers. This way you can further lower the cost but also ensure the compactness of your packaging.

For eyeliner products, the best practice is that you should replace the large boxes with the smaller ones. Plus, bargain with the couriers on the transit rates and leverage volume discounts. The goal is to minimize your investments and maximize your profit margins.

6. Wholesale Order

Ordering custom eyeliner boxes at wholesale rates is one of the best ways to save on your eyeliner boxes. Whether you are just starting out or are already established, you can leverage bulk orders. Find a reputable box supplier, convey your needs, and get a custom quote. Once you are satisfied, you can place an order with them.

Apart from savings, these are the ways custom eyeliner boxes can serve your brand. For instance, it adds consistency to your brand as the same design elements are practiced throughout your brand. Also, it streamlines the shipping and reduces the frequency. You don’t have to go to the supplier each time you need a new box. A nuanced perk is that your requirements are saved in the database of the box providers. Hence, you don’t have to go through a big hassle when you place an order the next time.

7. Accessibility and Add-ons

Making your boxes accessible for your buyers is a big factor in improving your brand’s image in the eyes of the brands. This will not only elevate the customer’s experience but will also set your brand apart from the competition. However, you don’t have to think big for this factor, as this starts from the basics.

Think about adding features like easy opening, perforated lines, and resealable closure. Further, you can also go with add-ons such as custom inserts. They are useful as they protect the movements during transit and enhance the durability factor. On top of that, you can leverage custom dividers. They are designed for product separation as well as a custom fit. Don’t forget about custom die-cutting on your boxes. This feature is beneficial for cosmetic packaging as it allows you to present your products in a way to engage more buyers.

8. Custom Messages

Eyeliners are beauty items, and their main goal is to enhance the zest of your eyes. In the same way, the boxes that uplift the presentation of such boxes are preferred by the buyers. Custom messages are one of the ways you can improve impressions as well as the unboxing experience of the clients. For instance, you can use greetings or thank-you notes. Further, suggesting complimentary items is another way you can engage the buyers as well as elevate your sales.

If you are looking for the boxes that offer you all the above benefits, contact Packaging Mania. Our custom eyeliner boxes are designed while keeping in mind the needs of the brands as well as the trends of the buyers. Get in touch with our design team to avail up to 30% off on your boxes and free shipping all over the US.