Costly Google Ads Mistakes You Should Know

It’s easy to assume that SEO and PPC are at opposite ends of the spectrum. But this is far from the truth since there are numerous ways they can work together for benefits all around. That’s more so when it comes to optimizing your Google Ads. If you’re yet to leverage Google Adwords, then there is no other time to do so.

 

However, you should never rush through your decision since it is easy to make costly mistakes. Having said that, here are some Google Ads mistakes you must avoid at all costs to ensure you maximize the ROI of your campaigns.

 

Using Too Many Keywords

While you have to use relevant keywords in your ad copy, it doesn’t mean you should go overboard. Leveraging too many keywords only serves to complicate the situation even further. No wonder you should determinewhat keywords you’re spending it on and what your ads are. This helps make your ad life much easier since you have everything in all of those ad groups. Only then can you get the most from your ad campaigns.

 

Wrong Keyword Matches

Google Adwords makes it possible for you to add keywords to your campaign using broad match, phrase match, or exact match. But using wrong keyword matches might end cost you big time. In this regard, you must understand what’s expected of you before deciding on the next step of action.

 

The ideal way to go about this lies in understanding the different ways to add keywords to your campaign. In a nutshell, broad match means Google will show your ads no matter what order the keywords are searched for. Things tend to be different with exact match since Google will show your ads when the search engines matches the exact keyword.

 

Rounding Up

Business competition never ceases to exist regardless of the industry you venture into. That is why you must know how your ad measures up to theirs before moving on to the next step. The same case applies when marketing to different geographical regions since you must determine what your target audience wants.

 

Luckily, you can always pay for professional Google Ads optimization services in Singapore to avoid leaving room for mistakes. As a good starting point, you can always get in touch with MediaOne Marketing and watch as they effectively handle your PPC campaigns in Singapore.