The Evolution of Link Building Services: What You Should Know

Google continuously counts on links to help determine ranking. No wonder we need backlinks from high authority sites to rank better. And link building has been around from the start. But like primitive man, early link building has a long way to go before it evolved into something better.

 

In this regard, gaining an insight into the evolution of link building services can certainly help ensure you find answers to some of your burning questions. Just like the old west, there were good and bad links. The algorithm wasn’t smart then, and lots of links even from terrible sources could drive a horribly designed site to one of the top ten spots on Google.

 

For this reason, there were so many black hats working for the good guys since they way to fight evil was with more evil. However, this didn’t last that long. Aside from link building expeditions that broke the rules but got results, there existed another ‘gray’ option. By this we are merely implying to paid link building.

 

With this, you just had to approach a website, pay for them to place your link there and there you go; instant links from a high-authority website. This was a bit of a gray area, but the thing is, this still happens.

 

Get the right contributor on a leading website, and for a rather exorbitant feel, they will link to your website. Of course, there are some website owners who charge a small ‘editorial fee’ for posting articles with links, a practice that narrowly skirts the ‘paying for links’ policy.

 

The evolution of link building services didn’t end with that considering people also had to make do with comments, forums, and spam. Genuine comments were fine, but it turned into a spammy. For the most part, this type of link building is dead.

 

You can never downplay the essence of guest posting when it comes to link building services. With guest posting, you provider great content to someone else’s website, and a result, you get publicity and a link back to your own site.

 

The problem with guest positing became the same as comments and forums. ‘Gray hat; link builders would try to get website owners to post brief, poorly crafted blog posts in exchange for a link. Google quickly got wise to this technique. Be sure to research more into the evolution of link building services to find possible answers to your questions.