A Quick Guide to OTT Advertising Success

Over-the-top advertising (OTT) is a form of online advertising that takes place on video streaming services and devices, like YouTube, Hulu, or Amazon Fire TV stick. If you’re yet to leverage this form of advertising in Singapore, then you’re surely missing on a host of benefits.

 

But before taking this route, it is essential that you understand what OTT advertising is all about. And that’s what this blog post will help ensure you uncover today. Here is a guide to OTT advertising success.

 

What is OTT Advertising?

To put it plainly, OTT advertising is a form of online advertising that takes place on video streaming services and devices. You can choose to promote your products and services to your target audience who are fond of watching content over the internet instead of satellite or cable TV.

 

When taking a look at a guide to OTT advertising success, you will certainly want to know how this type of online advertising strategy works. Well, video streaming services allows users to watch videos, movies, TV shows, and more for free or by paying a subscription fee.

 

A significant chunk of these platforms allow advertisers to promote their products and services to people who leverage the platform. When you invest in OTT ads, your ad will display when a user watches content on a video streaming platform. You can choose to promote your brand with a video ad, display ad, and much more.

 

Types of OTT Ads

Now that you have an insight into what OTT advertising entails, it’s time to take a look at the different types of OTT ads. Among the most popular ones include banner ads, overlay ads, and in-video ads. Understanding how each works goes a long way in determining the best fit for your startup.

 

In a nutshell, OTT banner ads display at the top or bottom of the screen when viewing content. They don’t usually interrupt the viewing experience. Things tend to be different with overlay ads considering they are pop-ads that appear at the bottom or top of the screen while viewing content. They are usually clickable and direct you to a landing page.

 

As for in-video ads, they usually interrupt your viewing experience. Your content will pause and a video ad will play, from anywhere between five to thirty seconds. These ads can play before, during, or after, your video content.