Boost Your Sydney PPC Campaigns by Integrating Instagram and Google Ads

When done right, Pay-per-Click (PPC) advertising can effectively increase your business' local engagement and awareness. With the number of active monthly users, Instagram and Google are powerful platforms to integrate into your campaign. So, if you're wondering how to create successful ads, below are strategies a reputable PPC campaign management company in Sydney uses.

What are Instagram Ads?

Instagram Ads are posts that let you promote your business or products on the platform. They're a form of paid advertisements where businesses or advertisements will pay to display your ad on users' feeds, stories, or reels. Instagram ads can come in different forms, including:

• Photo ads
• Video ads
• Carousel ads
• Stories ads
• Reels ads

According to 2024's Instagram Statistics, the platform boasts 2 billion monthly active users. With the right strategy, Instagram Ads can help your business increase engagement and generate more leads. The social media partner of a trusted PPC campaign management in Sydney can help you determine which type of ad will benefit your business the most.

What is Google Ads?

Google advertising, or simply Google Ads, effectively promotes your business to a specific audience. It helps drive traffic to your site and raise awareness of the product or service that you are offering. According to WebFX Google Ads Statistics, this kind of advertising delivers an 800% return on investment or ROI. In this regard, more and more businesses are more likely to use this strategy.

Benefits of Instagram and Google Ads for Your PPC Campaign

According to Top Instagram Statistics for 2024, 62.7% of users use the platform to research brands. Thus, it provides businesses with the following benefits:

• Targeted advertising. Instagram offers targeting features that let your ads reach specific segments based on demographics, behaviors, and location. Thus, you can easily set up your ads to appear for Sydney audiences.
• Better brand awareness. Users who may not be actively searching for your products or services may stumble upon them through Instagram Ads. As a result, it increases brand awareness.
• Cross-platform integration. Utilising Instagram Ads with your PPC campaign helps create a cohesive marketing strategy. That's because it reinforces your messaging and improves overall campaign performance.

Aside from Instagram, Google has its share of benefits aside from gaining a positive ROI. First and foremost, Google has a massive reach. In fact, there are about 8.5 billion Google searches per day and 2 trillion worldwide searches annually. With the use of Google ads, it can boost your business presence in many ways. 

Strategies for Success

An eye-catching photo or video for a successful ad is just the beginning. You'll also need to create a thoughtful strategy to focus your PPC marketing in Sydney. Thus, here's how PPC management services in Sydney will create a solid strategy for these types of Ads:

• Understand your target audience. Knowing your audience in Sydney will help you identify their needs and interests so you can easily customise your ads. Conduct market research to understand the demographics and behaviors of your market.
• Tailor your content to Sydney audiences. Incorporating local events, cultural references, and languages into your ads will make them more relevant to your local audience. Thus, users will be more likely to engage with them.
• Collaborate with local influencers. Partnering with Sydney-based influencers with a strong following can help create authentic and engaging ads that will resonate with your target audience.

Final Thoughts

With the right strategy, Instagram and Google Ads can be powerful platforms for increasing your business's awareness and engagement with your target audience in Sydney. To craft a solid strategy for these Ads, consider acquiring services from a PPC campaign management in Sydney, like PPC Land. Together with our social media partner, we can create an advanced marketing strategy that not only focuses on increasing your website's traffic but also guarantees a significant boost in your business's revenue.

Frequently Asked Questions (FAQs)

If you're planning on creating a PPC campaign for your business, here are answers to frequently asked questions to help your journey:

What is PPC campaign management?

A PPC campaign management in Sydney helps you manage your PPC ads. This way, you'll have more time to focus on your business since the service will take over creating a solid advertising strategy, crafting engaging ad copy, and monitoring their performance.

How do I get a PPC campaign?

You can set up a PPC campaign on various advertising platforms, such as Google Ads, Facebook, and Instagram. If you don't know how to start, you can also consider hiring a reliable PPC company to do it for you.

What is the most used PPC platform?

Google Ads is currently the most used platform for PPC campaigns. However, Facebook and Instagram are also popular options. These platforms have a wide and diverse user base, so you can easily target your business's audience.