Ways to Promote Web Design and Increase Conversion Performed for Potential Customers

Are you sure that your website contributes to your business's revenue? A significant challenge that most businesses face is conversion rates even when they enjoy good traffic to their website. A well designed website is one of your best assets for turning visitors into leads. However, getting the design right for conversions demands a systematic approach. Here are three effective web design strategies you can implement to increase the inbound leads on your website: 

1. Employ a Professional Web Designer 

Designing a professional website is not only about choosing the most suitable site-building platforms and working with ready-made templates. Web designers know design and programming, enabling them to go beyond the regular templates of a website by incorporating the website's HTML, CSS, and JavaScript. When working with a professional, you can be sure your site will be visually pleasing, have lead generation functionality, and be user-friendly. 

Website builders can incorporate dynamic web design and  powerful versioning that lets you tweak a site and make it look almost like a professional website designer designed it. Companies understand that the help of a dedicated design agency on these platforms allows for creating an aesthetically pleasing and optimized website. This is fundamental for developing the audience's trust. 

2. Integrate Contact Forms within the Call-to-Action (CTA) Buttons 

Integrating contact forms into your CTAs can increase lead capture convenience since users do not need to navigate to a new page to input their information. If visitors are asked to provide their information for addressing a CTA, for instance, subscribing or opting for a freebie, an opportunity for engagement is created. 

Maintain the simplicity of these forms by limiting the questions to basic ones such as name, e-mail, and message. Implementing a "give to receive" method may also be useful, whereby the visitor is given a token before providing contact details. Therefore, ensuring it is easy for users to interact makes it possible to capture more leads. 

3. Design an Effective and Persuasive Landing Page 

The landing page should be engaging and informative since it is the first page the client is introduced to about your business. Landing page design involves capturing the attention of the site visitors dramatically and persuasively so they can be enticed into visiting other parts of the website. Lowering the bounce rate – the percentage of visitors who only view the landing page before navigating elsewhere – is essential to improving the click-through rates. 

A CTA should be placed in the hero section, the large banner at the top of the web page that presents the company. This section should depict you best, including your service and how you can benefit your customers. Including a CTA here encourages the customer to engage in action straightaway, thus raising the chances of capturing the leads at this level. A well-thought-out and organized structure gives the user a logical site flow, which will hold their attention and increase the likelihood of clicking on the CTA.

Begin Your Lead Generation Journey!

The importance of a high-quality website, particularly one that can generate leads, is only valuable if the follow-up process is equally robust. Even the most promising leads may lose interest if the seller does not contact them properly, which leads to lost sales. To turn prospects into customers, the sales department must have a way of following up on all leads as soon as possible.