Best advertisements of 2022

The survival of a business lies in its visibility. It has been seen that if a business is not visible enough, then there will be no customers who will willingly get associated with it. Owing to this major factor, marketing is needed. It is one of the most important aspects of a business apart from developing products and services.

Advertising is a part of marketing and it not only provides a business with the desired growth but also helps in establishing the brand in front of the world.

It is known that the average human attention span is just eight seconds. Hence, advertising has to be done in such a way that it can get the attention of the public in a short span of time. Therefore, it is imperative that commercials these days have to be creative and interesting enough to do that.

Various brands and best advertising agencies in Delhi, around India or the world tend to use their creative ideas while creating advertisements for their products and businesses.  Below are some creative advertisements done by brands in 2022 that has garnered some good attention. Let’s have a look:

*Swiggy ‘House of Dragon’:The notable HBO series, 'House of the Dragon' that premiered on Hotstar deserves to be in the list. For the promotion of the series, Hotstar collaborated with the food delivery platform, Swiggy. As a part of this marketing collaboration, Swiggy changed its delivery agent logo into a dragon. A tagline appears on top of the customers’ orders, saying, ‘Fire will reign, hunger will not. Our dragon rider is on the way!’. When a consumer checks the app, it will show that a dragon delivering food. This not only appear to be appealing and fascinating for the people but it also proved to be one of the most creative and subtle marketing campaigns ever.

*McDonald’s:There is hardly anyone who is not aware of the largest fast-food restaurant chain in the world. Founded in the year 1955, by Maurice McDonald and Richard McDonald, the fast-food brand is available in over 100 countries. Recently, for McCafe coffee, the brand created a very creative ad. In a picture, the famous ‘M’ or arches at first looked like tired human eyes and beside it, however, when seen closely, one can see the proper arches and two coffee beans inside it which depicts that the tiredness is gone.

*Dove “Toxic Influence”: As a part of the ongoing Self-Esteem Project,the Unilever-owned brand released new research in April that revealed that two out of three American girls are spending more than an hour each day on social media, and 50% of them say that idealized beauty content there causes them to have low self-esteem. To illustrate that point, the brand brought together mothers and their teen daughters to talk about their social media habits. They showed each pair a video where each mom was deep-faked giving terrible health and beauty advice. The result taps into some of the most serious concerns that parents have about the negative effects of social media on their kids. The spot is also part of a broader campaign called #DetoxYourFeed, which includes educational videos and a “Confidence Kit” with a workbook for parents, caregivers, and mentors on how to talk with young people about these issues. Overall, it’s a compelling piece that effectively builds on Dove’s identity in a way that’s both helpful and relevant.

*Netflix/Stranger things:This is where the Upside Down appeared as a stories-high projection on the Empire State Building, using the iconic NYC landmark to hype the premiere of Stranger Things ‘fourth season in May.Thousands of New Yorkers gathered in Flatiron Plaza to witness the spectacle of a mysterious rift slowly cracking open on the building’s façade which was created with 46 projectors, thus giving a gigantic a peek into the Upside Down. This was the first time the skyscraper allowed for lights, sound, and projection to be combined into a fully immersive show. It also spurred 14 other reality-bending activations in cities around the world, including Mumbai’s Gateway of India, Duomo Plaza in Milan, Kuala Lumpur’s KL Tower, and Bondi Beach in Australia. This is outdoor advertising on steroids, that not only gathers a crowd in-person, but is purpose-built to reach millions of people more across social media. What makes it even better is how the brand scaled this ambitious idea far beyond just New York, in order to make a bigger impact on the global audiences it so covets, instead of forcing them only to experience it on their screens. Overall, it was a fun and ambitious experiential advertising at its best.

*Tanishq- The Interview: In this campaign, the brand took the initiative to talk about women who resumed work after maternity leave. The film shows how a woman is ready to get back to work and how a gap in the CV can affect her career in the future but instead of judging the gap, the company wants to offer her a bigger position than the one she applied for. The ad had many mothers come forward and talk about their experiences of joining back to work. This is a raging issue faced by women while coming back to work after maternal leave/sabbaticals. The film has received a viewership of 3.8 million views on YouTube. Experts said that not many brands have spoken about this issue.

To conclude, it is clear that unique content attracts consumers. So innovative and creative way of advertising not only made the product or services visible but also helps the brand in gaining the recognition that it truly deserves.  The above advertisements are some of the perfect examples of how to draw the attention of the general public toward their brand.