Ai Marketing Tools to Consider

Being a marketer means dealing with a broad range of tasks, platforms, and content types daily. It’s not uncommon for the workload to become unmanageable, leaving many marketers struggling to stay on top of their tasks.

Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Many companies of all sizes are relying on AI marketing tools to promote their brands and businesses. They should be part of any business plan, whether one is an individual or organization, and they have the potential to take a marketing strategy to the next level. 

An AI marketing tool is a software or platform that uses artificial intelligence technology to create automated decisions. These decisions are based on collected data that’s analysed and interpreted together with the market trend. The goal is to develop a marketing strategy that anticipates the buyer’s next move. All of this is done in real time without the intervention of an actual human. It’s this capacity to make automated decisions at lighting speed that makes AI marketing tools for business so formidable. 

Let’s look at some of the best AI marketing tools that can be used by  the various advertising companies in India and around the world to stay ahead in the competition:

 

Jasper:Many recognize Jasper as the best overall AI writing assistant, leading the market with its impressive features and quality. You first provide it with seed words, which Jasper then analyses before creating phrases, paragraphs, or documents based on the subject matter and tone of voice. It is capable of producing a 1,500-word article in less than 15 minutes. The platform has more than 50 AI content generation templates, including blog posts, emails, marketing copy, Facebook ad generator, Google ad generator, meta title and description, press release, and much more. Jasper has more than 11,000 free fonts and 2,500 categories of writing styles and supports 25+ languages. It has an Intuitive interface and long-form writing assistant. Additionally, it identifies key elements in text like pronouns, verbs, names, etc.

Surfer SEO:Surfer SEO is a content optimization tool that helps create copy for ranking on search engines which is a worthy goal for any content strategy. While humans do the writing, Surfer assesses and scores the content according to its keyword density, readability, length, use of headers, and other aspects which push content up the rankings. To use Surfer SEO, first one needs to choose the domain, niche, and target audience. The system will then give an actionable insight by highlighting the top-ranking keywords, suggest a content outline structure, and even define image density for the piece. One can work directly on Surfer SEO, which has its own text editor, or copy-paste for quick analysis. As the work gets edited, the SEO can be seen improving in real time.

Flick:Flick AI Social Media Assistant is a powerful marketing tool designed to streamline the brainstorming, writing, and planning process for social media content. By offering a 7-day free trial, users can experience a new way of creating engaging and on-brand content with ease. This AI-driven platform serves as a dynamic, offering AI Idea Brainstorming for distinct content concepts, AI Caption Writing for creating custom captions, and transforming lengthy content into digestible pieces for sharing. It excels in Post Scheduling, facilitating the arrangement and timing of posts with a simple click. With features like Auto-Suggested Hashtags and a Hashtag Search & Manager, it further aids in effective content management and visibility enhancement. It is built specifically for social media, and offers 24/7 support and an easy setup process. Flick AI Social Media Assistant is trusted by over 100,000 content creators, brands, and marketers, helping them save time, improve results, and enhance their social media presence.

Zapier:Using Zapier, marketers can build connections and marketing automations between thousands of different systems, saving time, promoting efficiency, and making cost savings. Marketers can build customized workflows to link actions in one system to automated processes in one or more others. The salient data is pulled from the right place each time. These automations can be written without coding, and there are templates to speed things up. Zapier calls its automations zaps, and it features over 3,000 integrations at time of writing. You can even create branching workflows, dependent on logical criteria you set. The AI is at work behind the scenes interpreting signals which trigger processes with a speed and efficiency no human team could master. Clients can’t stop praising about the time savings these zaps create. There’s excellent support too, including a blog, webinars, online no-code community, and Zapier University for training.

Grammarly: Grammarly analyse content for ways in which it can be improved and doesn’t make many assumptions about style. It just focuses its attention instead on traditional rules of syntax and grammar. One great feature is that one can use Grammarly whilst working in many different apps, including Gmail, Word, Twitter, Facebook and more. Its AI will highlight errors and suggest corrections, which you are free to adopt or ignore. Going beyond mere grammar and punctuation, Grammarly can spot redundant words, inconsistencies in style and offer word choice alternatives. It works by highlighting and color-coding errors or potential improvements and has been featured in such august publications as the Wall Street Journal, the New York Times and Forbes.

Albert.ai: Advertising is inherently hit-and-miss. With Albert, the chances of a miss are reduced quite a bit. It personalizes and optimizes ad content at scale, across social media and paid search platforms, including Facebook, YouTube, Google Ads, Bing and more. Albert calls their methodology “data-powered creativity”, and founder Om Shani believes in using AI and automation to free up human creatives to make campaigns that connect on a human level.

Albert.ai functions as a laboratory for testing and tweaking campaigns to take advantage of unseen channel opportunities, unthought of demographics or new markets. It helps makes ad campaigns more relevant and lest wasteful. Albert’s adopters include Crabtree & Evelyn, Telenor, and Harley Davidson. The latter enjoyed a five-fold swell in site traffic and an enormous 2,930% increase in leads per month.

You wan to grow your marketing then you should consider marketing agency in Gurgaon. It will help you to grow fastly.