AI vs Human: Which Content Gets More Traffic

A few years ago who would have thought that Artificial Intelligence (AI) could transform the way content is written? It is a fact that AI generates content in a short time but the question is whether AI-generated content produces more traffic. 

This has led to a debate, about who writes better content and generates more traffic per minute - AI or human. 

In this article, we will get an answer to this much-debatable question. A digital marketing consultant in Kolkata compares AI and human content and discusses which one gets more value. 

Let’s look at the comparison between AI-generated vs. Human written content.

Though AI writes faster content, it lacks a personal touch. The content is based on pre-loaded data and is more generic. On the other hand, human-written content is more engaging and keeps the viewers glued. 

AI-generated content is most often not SEO-optimized. The content is more susceptible to keyword stuffing which is penalised by Google. However, the human-written content is unique and is tailored to rank in Google due to the proper usage of keywords. 

AI content is not original and lacks authenticity. It is copied from other sources and has a lot of errors. So, it has a high chance of being plagiarized. Duplicate content prevents it from getting crawled and decreases ranking. But the content which is written by humans is of high quality and is original. The facts are accurate and are optimized for E.A.T. for a better user experience. This in turn helps your content to appear on the first page of Google. 

There is a lack of structure in AI content. There are no variations in sentence structure and the content is repetitive. Most of the words and phrases are unnatural and awkward. You can easily find out if the content is human-written. Human logically writes content and has an easy-to-follow structure with proper placement of words and phrases. 

It is an obvious fact that content written by humans requires more time. However, when it comes to increasing traffic and engagement, human content is the ultimate choice. 

AI can create longer content in a very short time. However, it fails to put the context of longer content in the right way. This means AI-generated content lacks accuracy and is not of high quality.  

On the other hand, human-written content keeps the readers engaged through storytelling. Readers could relate to high-quality content because of the presence of emotional touch and empathy which helps readers to understand the write-up. 

To write persuasive content, writers need to understand the pain points of the audience which AI lacks. Humans can deliver various emotions into their write-ups because they have experienced them. 

All these factors make human-created content more valuable to increase ranking and traffic. 

A digital marketing consultant in Kolkata said that AI can be used for brainstorming ideas for writing content. However, more time should be given to write the content accurately with proper keyword usage.