A Step By Step Guide on How to Fix Google Ads Disapprovals

Google Ads is one of the most effective digital marketing tools, but many users face the challenge of ad disapproval. Ad disapprovals occur when your ads don't comply with Google's advertising policies, leading to delays or the suspension of campaigns. If you want to learn how to fix Google Ads disapprovals, this step-by-step guide will help you troubleshoot and resolve these issues effectively.

Understand the Reason for Disapproval

The first and most crucial step in fixing Google Ads disapprovals understands why your ad was disapproved. When an ad is disapproved, Google usually sends a notification via email or the Ads platform. You can check the "Policy Details" section in your Google Ads account to see the specific violation.

Review Google's Advertising Policies

Once you know the reason for disapproval, the next step is to familiarize yourself with Google's advertising policies. Google Ads has specific guidelines on what is permissible in various sectors, such as healthcare, financial services, and gambling. Review these rules thoroughly to understand which policy your ad may have violated. Ensuring compliance with Google's policies is crucial to preventing further disapprovals and improving your ad's performance.

Resubmit the Ad for Review

After fixing the issue, the next step in fixing Google Ads disapprovals is to resubmit the ad for review. In your Google Ads account, navigate to the disapproved ad and click the "Resubmit" or "Request Review" button. This action will return your ad to Google's system for a manual review. It usually takes a day or two for Google to assess your changes and approve or disapprove the ad again. Be patient and avoid making multiple changes during this period, which could further delay the process.

Contact Google Ads Support if Necessary

If your ad continues to get disapproved despite following the steps above, it may be helpful to contact Google Ads support. Sometimes, ads are disapproved due to system errors or misunderstandings of the guidelines. You can use Google's live chat, email support, or phone lines to resolve such issues. Support representatives may offer additional guidance on how to fix the problem.

Optimize Future Campaigns to Avoid Disapprovals

Preventing future ad disapprovals is the best way to keep your campaigns running smoothly. To do this, thoroughly review each ad before submission, follow all of Google's advertising guidelines, and regularly monitor your campaigns for issues. Tools like Google's Policy Manager can help you stay compliant by identifying potential violations early on.