7 Powerful Reasons Why Your Website Is Not Converting Visitors

You are writing excellent content. And you are working every day on your website. But still, your website is not providing you conversions. You are doing everything great but when it comes to conversions... no results. This is actually very annoying. Don't you feel so? When we are doing every possible work but no results. Join the best digital marketing institute in Delhi and become a Google Certified Digital Marketer.

Why a site is not bringing conversions... there can be many reasons for the same and in this guide, I am going to discuss the top 7 reasons why your website is not converting. So, let's get started with the same:

The thing which one needs to understand is... you cannot rank your site overnight. In order for your site to rank or in order for your site to bring conversions requires consistent efforts... quality content, keyword optimization, quality backlinks, etc. are some aspects of the same. If you want conversions from your site... you need to work in all aspects...

YOU AREN'T OPTIMIZING FOR SEO

SEO is not sky-rocket... but it is a vital technique to use. If your contents are not optimized then the same will never bring results. SEO is the process of improving your site content so that it can rank on the SERPs. Keyword research, content quality, internal and external links are some of the aspects of On-page SEO. But you need to focus on the Off-page aspects of SEO as well.

TRUST FACTOR

If I visit a site and soon I get alert that the website is not secure. Do you feel that I will make a purchase from the site? The answer is clear, isn't it? That is how important the trust factor is. In order for your site to bring conversions... it is important that your site has reviews from your customers be it testimonials or be it videos.

When it comes to selling online. You must show your customers that you are trustworthy. As a human will always trust the other human. So, it is highly crucial that your website has all the positive testimonials from your happy customers.

YOU AREN'T MEASURING

Only guessing... what went wrong or how you performed will never take you anywhere. You need to measure your results every now and then. For you to get a clear picture of what is working for you and what's not. ''Whatever is measured... can be improved as well'' you need to measure your results regularly.

ALWAYS PROVIDE VALUE...

Before clients buy a product or service they need to be certain that it offers some value to them. If your product is not providing value then your customers will never make a purchase from you. So, before you start selling make sure that you make your customers aware of the benefits and value of your products.

BE CLEAR

Another most important reason beginners fail to bring conversions is... they aren't addressing the right audiences. If you are providing your valuable content to people who are least interested in your products and services...  then do you feel the same will bring you results? You need to be clear about your visions and what you need to achieve.

MAKE SURE THAT YOU HAVE MOBILE-FRIENDLY SITE

There's no excuse, having a mobile-friendly site is crucial. Today, every individual owns a mobile and they access mostly everything with their mobile. If your site is not responsive, it is taking time to load in the mobile devices that can actually kill your conversions. Always make sure your site is mobile responsive.

YOUR WEBSITE IS NOT SO APPEALING

Well, this seems so obvious. But is actually very crucial. If your website is not designed well and is poorly structured then it can potentially kill your conversions. Your website designs matter much. To bring decent conversions it is essential that your website is well-structured and provides excellent conversions.