6 Cool Packaging Ideas for Cosmetic Companies

Cosmetics have a huge impact on people life especially when it comes to women who want to look their best on every occasion. Every year women buy tons of cosmetic items to make them look attractive, without makeup no women feels her look is complete. Your best formula alone will not catch the eye of customers but need the custom cosmetic packaging to draw the customers from the shelf. Cosmetic industry is huge and extremely profitable which makes it to manufacture extraordinary packaging. There is a huge variety of cosmetic boxes that are designed with high quality images, sizes, and shapes to make them appear good-looking and draw customers’ attention in a positive way.

Cosmetic packaging is created with extremely high standard material; companies invest so much in their packaging to not to compromise in the strength of the boxes. These boxes can be specially customized in accordance with the demand of the business personal or customers. The custom packaging manufactured by PakBoxes mainly speak of special products such as makeup, moisturizers, creams, shampoos, conditioners, and many others.

10 Marketing Tips to Promote Your Cosmetic Brand Effectively

There are a lot of existing and new brands in the market but new brands have to deal with a lot competition and difficulties. Your small cosmetic brand need require clever and smart business promotions to tackle the competition. Here are few tips for your brand to run effective marketing promotion this way your brand can give other brand run for their money.

1. Start Selling To Medium Size Retail Stores.
2. Contact Distributors.
3. Generate Online Sales.
4. Explore Social Networking.
5. Have A Unique Logo.
6. Contact Independent Sales Representatives.
7. Participate In Trade Shows.
8. Request Experts to Review Your Products.
9. Distribute Flyers.
10. Offer Some Enticing Deals.

 

6 Trendy Packaging Ideas for Cosmetic Companies

The cosmetics packaging business makes up 60% of the manufacturing industry annually with variety of different packaging types including bottles, tubes, jars, containers, sticks, caps, closures, pumps, dispensers, roller balls, and pens. Packaging is the main thing that determines the marketing success of the cosmetic product. Packaging of the product is always manufactures in accordance with the type of cosmetic product like creams are always preferred to be packed in cream boxes/jars. Usually compatibility test is conducted to verify which packaging is suitable for specific product type. Some of the most common forms of packaging used in cosmetics industry are mentioned below.

1. Tubes

Generally these types of cylindrical tubes are used in the packaging of liquid lipsticks and lip glosses. These tubes are commonly made of metal, plastic or a combination of both materials. To give these boxes more beautiful appearance these tubes are often made from frosted glass material which is neither glass nor plastic. Tubes are exclusively designed to twist and push up the product for application. There are two tubes, the bottom tube which contains the actual product in it and the top tube which is meant to protect the bottom tube and product.

2. Compacts

Typically, all the cream and powder cosmetic items are packed in compacts. The shape of the compact varies from brand to brand; compacts come in round, square, rectangle, honeycomb, and other shapes. Compacts have a lid with or without window that flips open and sometimes contains a mirror and a brush to help applying the product. Compacts are used to pack foundations, blushes, highlighters, eye shadows, and many more items.

3. Roller Balls

Small roller balls commonly made of metal, glass or plastic are mainly used to cover perfumes or deodorants of such type. The tip of the perfume has a small ball that is used to roll the product and transfer it on to the surface of skin, rolling ball allows user to have a control over dispersion of product.

4. Vials

Usually mascaras come in such kind of packaging which is made of metal, plastic or glass. Other products like lipsticks or gloss may come in this type of packaging. Vial packaging has a twist cap or a brush attached inside the cap that is used in the application of product.

5. Bottles

Plastic, glass, and frosted glass bottles with removable caps is the common packaging for packing liquid foundation, toners, and sprays. These bottles may or may not come with pumps.

6. Jars

Plastic, glass, or frosted jars are often used in the packaging of different kind of creams and moisturizers. These jars always come with twist off removable top and are available in exclusive shapes, sizes, and colors. Violet jars or cream boxes are used for packing the products that need extra defense from light and organic contamination.

Summing it Up

Cosmetic companies always come up with exciting and eye-catching packaging to mesmerize their customers. Customers get attracted to beautiful packaging and end up buying products. With the increase in the demand of cosmetic products packaging industry has introduced cool product packaging that gives you luxury feels.