3 Ways of restaurant POS systems that help you to overcome the Ayers Winter
With its snow, sleet, icy rain, and
bitter cold temperatures, winter can wreak havoc on restaurant businesses. Even
regular guests can be so tired and careful of the inclement that they choose to
eat at home rather than fight against the elements and dine out. However,
restaurant POS systems can help overcome those winter ills by:
So it's easy to create and promote special offers. Often, there is nothing like special offers to persuade customers to get out of hibernation and enjoy a meal in a restaurant, possibly friends or family who tempt to join them. Leveraging the mailing lists amassed by and maintained in restaurant POS systems allows operators to spread the word about these irresistible offers, ranging from “gifts” (snacks, desserts, or drinks), to check discounts.
Information about special offers can be
sent to individually from a mailing list, or to an exclusive group of customers
identified by the restaurant POS system based on the information stored there.
restaurant POS systems that are integrated with loyalty solutions can also be leveraged to publicize special offers through social media, such as Facebook and Twitter, and send offers to mobile devices of loyalty program members who have consented to receive messages. In another twist, operators whose restaurant POS systems have a social media interface feature can spread the news of special offers via Facebook page updates and tweets from Twitter. Also to attracting existing customers, promotion of deals via social media can induce individuals who have simply the page of a “beloved” Facebook restaurant or follow their Twitter feed.
The business repetition Encourage. Letting customers know about special offers and introducing new menu items while dining in a restaurant is often quite an incentive to get back there, regardless of weather conditions. Digital signage displays and menu boards are the perfect vehicles to get the job done. Many restaurant POS systems allow operators to create digital signage displays and menu boards directly from point of sale terminals.
Increased operational efficiency.
restaurant POS systems with a mobile point of sale component will go a long way here. How? When servers receive orders on mobile devices for direct transmission to the kitchen, the interval between the times of these orders are recorded and the kitchen staff begin to prepare them is significantly shortened. The servers do not waste precious minutes on terminals re-enter orders and, in some cases, try to decipher the handwritten orders. Send orders for patrons tables to the kitchen from mobile devices, and accordingly the acceleration of delivery-order also facilitates efficient operation when bad weather has reduced the number of personnel in hand.
But there's more. Integrating restaurant iPad POS systems with kitchen display systems means that your kitchen staff does not spend time to determine what sequence orders were transmitted. Instead, you just need to look at the time of receipt to prioritize orders. Some restaurant POS systems allow orders of different meals components-snacks, salads, starters, etc.-which will be sent to separate stations in the kitchen, greater preparation efficiency raising even when other winter conditions snow or have reduced staff count.
Needless to say, nothing can prevent the inclement of weather from occurring. But taking advantage of restaurant POS systems is a smart antidote for bad business weather during the winter and all year round.
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