You're doing it all wrong
Before I say any more, I'd like to point out that I
did what I'm about to write about for many years. I wasn't making any money,
but I stuck with it because practically everyone else was doing it, so I thought
it must be the way to succeed. It wasn't. It was only when I stopped doing
this and started doing it differently that I started to see
results.
What am I talking about? Take a look at the 2
lists below.
List One
* 2:1 surf ratio for free members
* 10 second timer
* daily credit contests
* frequent "bonus surf" days
* up to 50% commission
* 10 second timer
* daily credit contests
* frequent "bonus surf" days
* up to 50% commission
I made this list up. It's the kind of thing you
might see on a splash page advertising a traffic exchange.
List Two
* quick start dollars
* 5 in 7 cash
* commissions
* double commissions
* spillover
* matching bonuses
* 5 in 7 cash
* commissions
* double commissions
* spillover
* matching bonuses
I saw this list on a splash page today. The
company being described is a multi-level marketing company with a fantastic
product that every computer user needs.
Do you see the difference? List One has 4 points
describing the product and 1 describing the business opportunity. List Two has
6 points describing the business opportunity and nothing about the product at
all.
Most people advertise using the kind of points in
List Two. They talk a lot about the opportunity, and not at all about the
product. They think what you want to know - the only thing you want to know -
is how much money you can make with the business. And since you see other
people doing it, you figure this is the right thing to do, so you do the same
yourself. You might have been doing it so long that you don't even realise
you're doing it any more.
The problem is, it doesn't work - or if it does
work, it only works in the short term.
Building a business takes time. If you join a
business because of the money you can make with it, you'll probably be
disappointed and drop out some time within the first few months. If you promote
a business by telling people how much money they can make, they might join
through you - that's true - but they'll be very disappointed when they're not
earning that kind of money within a few months - and they'll probably drop out.
All your time, effort and money is wasted.
Look at List One again, the traffic exchange
example. People join traffic exchanges for the traffic - the product - not the
opportunity. While it's true that some become inactive, the drop-out rate is
much lower than in multi-level marketing, and this is because they're getting
what they joined for. Many people will join a traffic exchange, upgrade, and
keep paying for their upgrade month after month even though they never earn any
commissions. They're happy to pay for the product because it's useful to
them.
This is what you want for your multi-level
marketing business.
Stop falling for the opportunity. Look at the
product and see if it's something you will use - if it's something you will be
happy to pay for month after month. And then promote it. Tell people about the
product and how useful it is. Let them decide if they want it and if it's
something they will continue to use. You might get less people joining you (or
you might get more, depending on your product), but you will find people who
want to stay with the business. And they will tell people about the product
because they love it, and more people will join ... and so on.
That's how multi-level marketing works. That's how
it's supposed to work. Once you start promoting the product, that's how it does
work.
22 people like it
Comments (14)
David Riddick
6
Enterpreneur
I have no doubt that Louise Venison it is a great business woman.
Joyce Parker Hyde
6
Stay at Home Worker
Very insightful Louise.
Most opportunities presented are just too BIG! I think most people probably want things that go with the lives they are already living and not to change them completely.
Charles Aki
8
Marketing and Internet Consultant
Somebody said, "the definition of insanity is doing the same thing over and ever and expecting a different result." I am not sure who said that, it may be Les Brown. Anyway, you did the right thing by changing your approach. Focus on what works and can duplicate!
Dawie Bezuidenhout
11
Systems Engineer I.T.
Great tips Louise, this is my feelings exactly.
And by adding some passion, being upfront and truthful about your product you will crack the code to being successful in your marketing.
Steve C.
7
Online Marketer
Very good information Louise. You hit it right on the head.
Unmesh P.
2
SEO Professional
Hi Louise,
Very interesting reading
Gregory Osborne
8
Online Marketing Entrepreneur...
Great advice, and very informative... The product is the focal point that us marketers should attempt to express to our leads...
Netra B.
6
Social Media/ Marketing Expert
Thanks for the heads up!
Marko S.
11
Web Presence Provider
Good advice from the user with experience. Thanks for sharing this.
Fred Mugone
14
Health, Wellness, e-Business
Great tips. This is the part that stood out for me: "Stop falling for the opportunity. Look at the product and see if it's something you will use - if it's something you will be happy to pay for month after month. And then promote it. Tell people about the product and how useful it is. Let them decide if they want it and if it's something they will continue to use."
Azura Cornelius
4
Great content!Thanks for the information. I will try utilizing your tip and see if they work :)
Cheryl Baumgartner
12
Medical Billing/Coding/Insurance
I agree that the product is what will keep you there. People will use things that they like and even in a good opportunity if there is no connection with the product the person will drop out, fail etc.
I got an F in Avon! They make one product that I am completely sold on the rest of the products I can take them or leave them. I could promote that one product until the cows came home but the rest? I've noticed that the most successful MLM Marketers are successful because they are sold on
Patsy j Payne
8
konnektions konsultant
Oh wow, I knew I was missing something, but could not put a finger on it. You have given me much to chew on. Thank you so much. I will copy and design my own program. Then I can create a splash page. Then I can market more effectively.
I appreciate your postings, more than I can say.
marklindner
6
Hi Louise,
Very interesting reading and good advice great blog look forward to reading the next one. New member
Mark Lindner