Who is DEVASTATING the PageRank of Your website?
People increasingly use social sites and sites that are built by user contributions. There are so many great things that resulted from this (one of the popular reference sources is Wikipedia which is built by millions of users). However, there are some serious consequences caused by the introduction of "nofollow" that many people are not aware of.
Internet is rapidly going thru a PageRank concentration process (equivalent to the real world capitalization where few people own most capital).
PageRank is a very important factor that Google uses in determining where your site will rank when someone searches for relevant words. (why care about Google? 70% of searches are done with Google.) PageRank roughly tells how many other sites link to yours, and therefore how "important" your site is.
How is this PageRank capitalization happening?
Each site and blog owner is contributing to this unknowingly and voluntarily.
Do any of these look familiar?
Most blogs and sites have at least few of these on almost every single page. Not a single one of these buttons has "nofollow", meaning that people give a very good chunk of their site?s importance to these social sites (hint: importance that you give to these buttons is importance taken away from other internal links on your site).
Most of the social sites however, do have "nofollow" by default on all external links (also the links pointing back to peoples sites after users link to them for being good).
Conclusion: people give them a lot of credit on almost every page, while these sites give nothing in return.
Consequence?
For example, bookmark your new site "example123.com" at "stumbleupon.com". If you google for "example123", stumbleupon.com page about it (with no content but the link and title) will be on top, while your site (with actual content) that you searched for will be below. Imagine what effect this PageRank capitalization has when you search for things other than your domain name!
The solution
Start giving priority to sites that are SEO-friendly (like APSense and/or Sokule ... to name just my favorites). The easiest way to recognise them is by using Free SEO Toolbox Browser Add-on with "Highlight Nofollow" function turned ON.
Internet is rapidly going thru a PageRank concentration process (equivalent to the real world capitalization where few people own most capital).
PageRank is a very important factor that Google uses in determining where your site will rank when someone searches for relevant words. (why care about Google? 70% of searches are done with Google.) PageRank roughly tells how many other sites link to yours, and therefore how "important" your site is.
How is this PageRank capitalization happening?
Each site and blog owner is contributing to this unknowingly and voluntarily.
Do any of these look familiar?
Most blogs and sites have at least few of these on almost every single page. Not a single one of these buttons has "nofollow", meaning that people give a very good chunk of their site?s importance to these social sites (hint: importance that you give to these buttons is importance taken away from other internal links on your site).
Most of the social sites however, do have "nofollow" by default on all external links (also the links pointing back to peoples sites after users link to them for being good).
Conclusion: people give them a lot of credit on almost every page, while these sites give nothing in return.
Consequence?
For example, bookmark your new site "example123.com" at "stumbleupon.com". If you google for "example123", stumbleupon.com page about it (with no content but the link and title) will be on top, while your site (with actual content) that you searched for will be below. Imagine what effect this PageRank capitalization has when you search for things other than your domain name!
The solution
Start giving priority to sites that are SEO-friendly (like APSense and/or Sokule ... to name just my favorites). The easiest way to recognise them is by using Free SEO Toolbox Browser Add-on with "Highlight Nofollow" function turned ON.
Comments (25)
Nnamdi A.
17
Internet Marketer
Still necessary information more than one year after it was written.
Vishwajeet Kumar
14
Blogger
Very Informative & well written article, Thanks for sharing this.
Jean DAndrea
7
Retired
That's interesting. I didn't know some of these things. Thanks.
Philippe Moisan
16
Tutorial videos, sci-fi writer
I just discussed the issue with a good friend. Her point of view is that posting in Facebook groups is useful if you take the time to interact with the other members of the group. The SE angle is not the only thing that counts. It makes sense to me. It takes time and patience, but who is in business for only 30 days? :)
Serban Stanescu
5
Writer, webmaster, trainer, ZENLA
Rob, I like the article. Still, you made only an introduction into the subject, i hope the amount of comments will convince you to write more on that.
The comment of Andy Anderson, is really a PRO addition to this article.
There are many aspects that support a long exchange of information.
Thanks everybody foe all your contributions!
This is a pleasant experience!
MD. MOKSHUDUZZAMAN
1
Friendship is not a game to play, It is not a word to say, It doesn't start on March and ends on May, It is tomorrow, yesterday, today and everyday.
Moon said to me to leave your friend
Moon said to me, if ur friend is not messaging u why dont you leave ur friend.I looked at moon and said does ur sky ever leave u when u dont shine.
Age appears to be best in some things
Age appears to be best in some things. Old wood best to burn. Old books best to read. Old rice best to eat and old frien
Rob aka Cerberus
17
Better World Partisan
Thanks to ALL for the comments and contribution to the subject!
Andy Anderson
10
Owner Yuma Bloggers
Bron, the Alexa rank is judged more on the traffic, the Alexa can remain low as long as traffic flows through but the Google PR vanishes after several months as a un-mapped re-direct. If possible you can redirect and maintain or improve PR if the program you are pointing to has domain mapping which basically creates a virtual mirror on the second domain.
Patty d.
7
Promotor OJS
Great post Rob, very good info, thanks for sharing :)
Marvin Whitehead Jr....
14
Internet Marketer
Rod,thanks good information..
Harold Baughman
10
bron.
e-mail me on the info you just described
Harold
Katrina O.
10
Indiana Water Filters
very interesting...thank you very much! I will be using that plugin!
Nnamdi A.
17
Internet Marketer
Rob from HU EU, thanks for this informative post.
Just as you asked, why would I shorten the url I own? Ignorance!
What I do instead is I use my own domains to mask my affiliate urls [when I choose to do so] so I also promote my domains at the same time. Benefits are when you build a website around it, it will not be treated as new website by search engines as well as visibility on the internet.
For example, if google.com is loaded with new content unrelated to what they are doing now,
Andy Anderson
10
Owner Yuma Bloggers
If you follow Google blog they say with Caffeine, page rank and meta data have zero impact now on their actual search placements and the named system Google Page Rank itself will completely vanish by 2012 for a more appropriate website popularity, so as not to continue this confusion.
Nofollow tags though are still a evil business conducted by the selfish and designed under the false assumption that outgoing links somehow lost you PR. Guaranteed there would be several products to follow on th
Pete Balasch Jr.
14
Internet Marketer Pod caster
Great Information
Dawie Bezuidenhout
11
Systems Engineer I.T.
Hi Rob, as usual, a Top post from you. I learned something new about Firefox, i am going to use that plugin for sure.
Thanks for the great info.
Katrina O.
10
Indiana Water Filters
Great information Rob! Very helpful in understanding what is going on with page ranking.
Harold Baughman
10
Good info, Rob.....
Harold
Jan aka Jaz Green
7
Robert, this is why I prefer to meet and greet as many LIVE Internet User I can and simply ask them to search for my
Internet nickname "JazLive" ~~ preferrably on Bing.com.
PageRank is something I am not interested in at this time.
I am more interested in REAL VISITORS not surfing robots and
some of the 'surfing robots are real people on a merry-go-round.
Rob aka Cerberus
17
Better World Partisan
Unfortunately, APSense members do not seem to value the opportunity to get links without "nofollow" to their sites from content pages here - why else would they consequently use URL-shorteners even to their own domains?!