I Love Spam - If You Don't - Read This!

Posted by Karen Weir
9
Jul 16, 2007
4735 Views
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Learn to Love Your Spam

Do you use reverse marketing strategies to build your opt in list? 
If you don't, you are probably frustrated with the volume of "spam"
messages in your email inbox. 

Allow me to share a way for you to start loving your spam, and
some may actually go out of their way a little bit to generate more of it!

First of all, never ever ever use your business email to subscribe to
safelists, FFA sites, subscriptions etc.  If you elect to use these systems
(they won't give you good results, and are really only good as a reverse
marketing system), set up a separate email account especially for that
purpose.  If you are a member of Veretekk, you have the ability to set up
an unlimited number of "stealth email" addresses for this purpose.  If not,
set up a Gmail account - it's free and it allows you to set up a one time
auto reply.

If you elect to use gmail, set up your vacation responder.  Whenever
someone emails you, they will receive an instant reply... with whatever
message you insert into your vacation responder.  I use something like this:

Subject:  In Reply to Your Email

Body:  Thank you for your email, I will read it and respond asap.  In the
meantime, please help yourself to this free marketing tool:  (insert link to
your lead capture site.  I use this valuable newsletter subscription page
Essential Rules for Email Marketing). 

Kind Regards,

Your Name
Your Website
Your rtn email
Your Ph#

Do you smell the power of this?  I gain several new opt in subscribers
daily using this simple set it and forget it strategy.  And it really is a set
and forget. 

Now that you have your email account set up, you'll want to use that
address to subscribe to newsletters, or other systems.  I use my "reverse"
email to subscribe for anything, even if it is something I want to receive.
This way I get to pre-filter - many sites that say they won't give away your
email address, actually do.  I just go to my "reverse" account and forward
emails that I do want to an account that I actually check on.

Questions?  Feel free to contact me!

Karen Weir

PS.  This is not promoting supporting or initiating spam.  It is a legitimate
method of marketing to people who purchase lead lists from unscrupulous
marketers, those who post ads on Free FFA sites and Safelists - and in
general those who are in serious need of help to learn effective marketing
strategies - which you can share through your newsletter!

15 people like it
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Comments (47)
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Eric Smith
7

Online Professional

:o) I won't reply to that one.... refer to my previous statements below...

Aug 6, 2007 Like it
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Karen Weir
9

Local Internet Advertising Consultant

No worries Eric, just wanted to make sure you understand.

I don't see a problem with setting up a separate email exactly for this purpose. The problem is not the person seeking to be harvested - if there wasn't the software out there... I do not believe the ISPs motives are so honorable.

Spam is never going to go away. Might as well get something from it.

~ Karen ~

Aug 6, 2007 Like it
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Eric Smith
7

Online Professional

True Karen, I shouldn't have assumed it's the only method you use, in fact i didn't assume that its just the way i wrote it. I apologise.

I know some people who sign up for free email accounts and post these links all over the net waiting for Harvesting software to pick them up so they can do the same thing you do with the autoresponse. This method (Not you and yours specifically) really does have a huge load bearing on email servers. And because of this, ISP's do tend to block a lot of messa

Aug 5, 2007 Like it
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Karen Weir
9

Local Internet Advertising Consultant

Eric,

The accounts that get that kind of volume are not coming through my ISP. They are on a bulk server. I did not "opt in" to receive the email, and was totally overwhelmed by it. In essence, my address was completely ruined! There was no way that I could manage it. I know that I miss legitimate emails all the time. This was how I chose to deal with it.

To say that ISPs are blocking because of volume is just being naive. I mean, I am getting that kind of volume. My mail is not

Aug 5, 2007 Like it
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Eric Smith
7

Online Professional

I must admit its a very lucrative way you market Karen.

Email is generally used for communication between 2 parties. Delivering information etc. ISP's are simply set up as a middle man to serve email messages from 1 person to another. On average an ISP would expect to pass maybe 10 - 20 emails to 1 particular customer.

I guess by admitting you receive 2000 emails per day, you have answered your own question (in another post) as to why email isn't getting delivered. ISP's can't be expected

Aug 5, 2007 Like it
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Karen Weir
9

Local Internet Advertising Consultant

I don't anyone who has been in business online that has not had to contend with spam. Spam on your message boards and forums is one thing, but this article is dealing with email.

I easily get 2000 emails in some of my accounts on a daily basis. I don't even attempt to read it. I scan subject lines and delete the lot of them a couple of times per week, but...

I have a one message auto responder that replies to every email that comes in with a link to my lead capture site, and I get sever

Aug 5, 2007 Like it
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James Max
7

Blog Network Community

You are lucky you never experienced spam. Community messages are not spam.

I had to shut down my Guessbook, Ad Board and and block comments in Blogs because of online spammers that deluge your comments with 40 -100 backlinks with porn and drugs, etct. in one comment post - day after day. You black list them to death but they dynamically send new URLS.

I never had a real problem with the business mail for the first year and half. Then my email address got compromised and the flood gates

Aug 5, 2007 Like it
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Karen Weir
9

Local Internet Advertising Consultant

Hi Rhonda,

If you have an autoresponder, most will have form code that you can grab to make a subscription sign up. There are a number of ways to make the actual lead capture page. You can write your own newsletter, or you can use a pre-written one. The one I use was given to me and I then modified it. I actually teach a free class on creating a newsletter campaign in Veretekk. You can private message me if you're interested.

Jul 29, 2007 Like it
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Rhonda
3

I love this concept. I am really new at this. Here's my question. How do you set up a newsletter subscription page like you have? And do you write your newsletter or have you purchased an already written newsletter that automatically gets sent out to people who fill out the subscription info?

Jul 29, 2007 Like it
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Eric Smith
7

Online Professional

Yep... i must agree, this is one of my more productive apsense days when it comes to hitting fingers on the keyboard...

But i gotta think about doing something else...

Have a great day Karen... and everyone else :o)

Jul 28, 2007 Like it
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Karen Weir
9

Local Internet Advertising Consultant

LOL, aren't we having fun today?

I understand the gain loss thing, but I would continue to argue that it is perspective.

~ Karen ~

Jul 28, 2007 Like it
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Eric Smith
7

Online Professional

If your filling it up its half full (Filling)

If you are emptying it, it is half empty (empty)

I'll let you work out the philosophy behind that rasoning...

Jul 28, 2007 Like it
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Karen Weir
9

Local Internet Advertising Consultant

Either way my friend... filling it up or pouring it out, when it is at half it's capacity, it is half full or half empty - and that is simply a matter or perspective.

Cheers!

~ Karen ~

Jul 28, 2007 Like it
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Eric Smith
7

Online Professional

Hey Karen,

Thats very true Karen, But the capacity of the glass would depend on whether you were filling it up or pouring it out at the time of taking the measurement ;o)

Jul 28, 2007 Like it
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Karen Weir
9

Local Internet Advertising Consultant

It's true most of your spam comes from auto responders, but when you deal with it in this way, you set it and forget it. If you want to, you can go in and delete, or auto delete after your reply is sent out. In my mind, this is a great way to find the real people, who are often internet orphans, in need of help. A few of my business partners came to me through spam - so it does work.

It has been said that setting an autoresponder is contributing to or condoning spam. On the contrary, it m

Jul 28, 2007 Like it
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Curtis Dunn
6

I think the key to utilizing this method today is to actually have to read the SPAM and determine which were sent by an actual human and which are just fake e-mail addresses designed to put you on more lists (multiple copies of the same thing from different addresses is a pretty good sign that it is just a bot). Way back in 1997, I used to extensively use this method of responding to all SPAM and it actually worked. Of course then SPAM was primarily sent manually as all the autoresponders and

Jul 28, 2007 Like it
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Karen Weir
9

Local Internet Advertising Consultant

Erica, how wonderful to *see* you!

Wow, I am so glad you read your spam! I have to tell you, I also at least look mine over. I look at subject lines - the ones that compell me to open. I scan the content of the emails too. These emails can be a great source of inspiration.

Hope you've been finding ways to keep cool in this heat!

~ Karen ~

Jul 21, 2007 Like it
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Karen Weir
9

Local Internet Advertising Consultant

Eric, all those things the article stated are true. What I am saying is to ensure that you don't use a primary business address, or if you do you set up folders so that your "good" mail is not difficult to find. Certainly many of the emails will be automated and never seen by human, but its about numbers. The more "junk" you get, the more chances of some being humans who are interested in opting into your list.

~ Karen ~

Jul 21, 2007 Like it
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Eric Smith
7

Online Professional

Thanks Karen,

I read an article or 2 once that said it was a no, no.

This article gave a few hypothetical ideas like,
- The reply address is usually another Autoresponder, as such is Never seen by anyone. You often just subscribe yourself to another list.
- attempting to remove yourself may result in even more junk email.
- Unsubscribing lets spammers know that they have a "live one" on the other end.

But it would appear they were wrong. Thanks again for the advice ;o)

Jul 21, 2007 Like it
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Erica Fath
3

Marketing Strategist

I so agree Karen. I have never understood why people so hate SPAM. I've been getting emails for over 10 years now and it takes me but a few minutes a day to deal with those SPAM emails. And I do read a lot of them.

Actually, thinking back, I could probably say I met you due to a spam email I read and responded to last June when I got on the first every Amigo call done by our mentor and I signed up then... and that journey has taken me into a fantastic group of new friends and associate.

Jul 21, 2007 Like it
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