Social media are interactive Web 2.0 Internet-based applications.[2][3] User-generated content such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.[2][3] Users create service-specific profiles and identities for the website or app that are designed and maintained by the social media organization.[2][4] Social media facilitate the development of online social networks by connecting a user's profile with