• Developed PPC Search campaigns on Google, Yahoo Search (Overture) and Microsoft Ad center.

• Performed keyword research, built out effective keyword lists, wrote and optimized Ad creative.

• Worked with web production team to build and test relevant landing pages that drive click through and conversion.

• Analyzed keyword performance to achieve a maximum ROI using in-house and third party bid management tools.

• Researched cost-effective, targeted online advertising (CPM,

Experience

• Joined APSense.com

  Feb 2014