In the high-stakes
world of B2B sales, the focus often lands squarely on lead generation. But what
happens after that initial spark of interest? The truth is, B2B demand
generat...
Ad tech, short for advertising technology, refers to the various tools, software, platforms, and methodologies used in the process of delivering, targeting, and measuring online ad...
5 Types of design ideas for patio
Any patio layout should begin with constructing a reliable
base. Determining in the first stage whether the misappropriated would be dealt
wi...
Demand generation marketing is all about creating and accelerating a predictable pipeline for your sales team. First, include initial campaigns to get your target audience to opt i...
Align marketing and channel goalsYou can define the success of your partnership using factors such as active, new, and engaged partners and channel revenue. They should be the foun...
Channel partners are intermediaries between your product and the end customer. Channel partner marketing uses methods to promote products or services to channel partners or to end ...
When a package arrives at your door, you are excited as a small child, no matter what age you are! Some people express their enthusiasm and some are good at hiding it. But alertn...
James is a seasoned B2B expert with a diverse skill set tailored to drive growth and success in the dynamic business-to-business landscape. With a cus...
QR Code for James Mac's Profile
Display this QR code on your business cards, brochures, posters, or exhibition booths. Potential clients and partners can quickly scan it with their smartphones to view your business information on the spot.
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The Strategic Four: Modern B2B Demand Generation
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What Is Ad Tech
Ad tech, short for advertising technology, refers to the various tools, software, platforms, and methodologies used in the process of delivering, targeting, and measuring online ad...Created a new article.
5 Types of design ideas for patio
Created a new article.
What is demand generation?
Demand generation marketing is all about creating and accelerating a predictable pipeline for your sales team. First, include initial campaigns to get your target audience to opt i...Created a new article.
Channel Marketing Strategy Best Practices
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Channel Marketing Strategy
Channel partners are intermediaries between your product and the end customer. Channel partner marketing uses methods to promote products or services to channel partners or to end ...Created a new article.
Direct Mail Strategy in ABM