Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of strategies and tactics designed to engage users online, drive traffic, and convert leads into customers. Here’s a breakdown of the key components of digital marketing:

Search Engine Optimization (SEO):
SEO is the process of optimizing a website to rank higher on search engine results pages (SERPs) for relevant keywords. This involves both on-page optimization (e.g., content, meta tags, URL structure) and off-page optimization (e.g., backlinks, social signals).
Goal: Increase organic (unpaid) traffic to a website by improving its visibility on search engines like Google.

Experience

• APSense Member

  September 24, 2024

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