Festival season in India is a lot more than an occasion to spread joy; it is, in fact, a gilt-edged opportunity for advertisers, as the market size is estimated to touch 90,000 cro...
If you’ve ever heard the term “contextual Intelligence” recently, you might be curious about its role in ad targeting & why it matters for advertisers. Contextual intelli...
Parallels seamlessly sync social, display, and video ads to real-life moments, enabling an enhanced connection with consumers around live events, as they happen. Parallels help you...
As online video explodes, its reach and power for brands are undeniable. It fosters engagement, builds communities, and drives sales. But with great visibility comes great responsi...
In the cluttered space of the digital landscape, advertising efforts battle for fleeting moments of our attention. In this hustle to captivate the audience, video ads have em...
The advertising industry is experiencing a meteoric rise, with projected global ad spending reaching a staggering $936 billion in 2024. This booming landscape, however, presents a ...
YouTube is the only video platform that has secured its position in video advertising. The platform has 2.7billion active users who generate over 1 billion hours of views daily.In ...
The advertising industry is a fiercely competitive arena where every participant aspires to outshine their peers. In this constantly evolving landscape, both brands and advertisers...
"Your brand is what other people say about you when you're not in the room." - Jeff BezosBrand safety has been a topic of intense discussion for quite some time now, and rightfully...
Connected TV (CTV) advertising has gained immense popularity in recent years, thanks to its ability to deliver highly targeted and engaging ad experiences to a growing audience of ...
In the digital age, advertising has evolved significantly, adapting to new technologies and consumer behavior. Contextual advertising, a targeted advertising strategy that delivers...
From print to digital, we have seen how advertisers have shifted their advertising strategies. Before digitalization took center stage in the advertising industry, print advertisin...
With more than 2.6 billion active users worldwide in 2023, and 246M in the US alone, YouTube is one of the largest video-sharing platforms on the internet. Being the largest v...
The more your consumers trust you, the more they will inherently value it. A company’s most valuable asset is the confidence customers have in its commitment and ability to prote...
What Is Ad Fraud?Ad fraud is the practice of exaggerating impressions, clicks, or conversion data for monetary benefit, hence squandering the advertiser's budget.The activity, ofte...
Display this QR code on your business cards, brochures, posters, or exhibition booths. Potential clients and partners can quickly scan it with their smartphones to view your business information on the spot.
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Rs. 90,000 Crore Festive Indian Market: The Golden Opportunity Advertisers Can’t Afford to Miss
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Marketers may use programmatic advertising to direct their campaigns more effectively across targete
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With third-party cookies being phased out, reaching audiences at the correct time and place has beco
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To ensure brand safety in its true sense, brands should clearly define what is inappropriate for the
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YouTube video ads on connected TV not only help marketers reach large audiences but also positively
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Cross-platform advertising offers a very effective way for marketers for driving reach and engagemen
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Importance of Contextual Intelligence in Digital Advertising
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Parallels
Parallels seamlessly sync social, display, and video ads to real-life moments, enabling an enhanced connection with consumers around live events, as they happen. Parallels help you...Created a new article.
What does rise in Online Videos mean for Brand Safety
As online video explodes, its reach and power for brands are undeniable. It fosters engagement, builds communities, and drives sales. But with great visibility comes great responsi...Created a new article.
Benefits of Video Advertising
In the cluttered space of the digital landscape, advertising efforts battle for fleeting moments of our attention. In this hustle to captivate the audience, video ads have em...Created a new article.
Why Will Video Advertising Be the Next Big Thing?
The advertising industry is experiencing a meteoric rise, with projected global ad spending reaching a staggering $936 billion in 2024. This booming landscape, however, presents a ...Created a new article.
Art of YouTube Targeting Contextual Excellence
YouTube is the only video platform that has secured its position in video advertising. The platform has 2.7billion active users who generate over 1 billion hours of views daily.In ...Created a new article.
Stay Ahead with These 4 Contextual Advertising Trends in 2024
The advertising industry is a fiercely competitive arena where every participant aspires to outshine their peers. In this constantly evolving landscape, both brands and advertisers...Created a new article.
Future of Brand Safety: Artificial Intelligence, Machine Learning, and Automation
"Your brand is what other people say about you when you're not in the room." - Jeff BezosBrand safety has been a topic of intense discussion for quite some time now, and rightfully...Created a new article.
Exploring Advanced Targeting Strategies in CTV Advertising
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Contextual Advertising and its Influence on Purchase Intent
In the digital age, advertising has evolved significantly, adapting to new technologies and consumer behavior. Contextual advertising, a targeted advertising strategy that delivers...Created a new article.
Contextual Advertising in the Internet Landscape: A Guide for Advertisers
From print to digital, we have seen how advertisers have shifted their advertising strategies. Before digitalization took center stage in the advertising industry, print advertisin...Created a new article.
Exploring the Benefits of YouTube Advertising
With more than 2.6 billion active users worldwide in 2023, and 246M in the US alone, YouTube is one of the largest video-sharing platforms on the internet. Being the largest v...Created a new article.
How Business Benefits by Investing in Privacy-Centric Approach
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Understanding Ad Fraud and its Types
What Is Ad Fraud?Ad fraud is the practice of exaggerating impressions, clicks, or conversion data for monetary benefit, hence squandering the advertiser's budget.The activity, ofte...