Which one is more effective for small business advertising in the long run - Facebook or Google Ads?

Hello Shipra,
Go for Facebook.
It is the best and cheapest plateform for small businesses.

Both can be beneficial to you but it takes a fair bit of money to run Google Ads. You can start off with Facebook and then move towards Google ads.

If you are looking for generating more sales, go with Google ads.

On the other hand, if your goal is brand awareness or recognition in the market, Facebook is a better option.

Facebook and Google ads both will help to grow business but according to budget facebook will be cheap and effective.

Thanks for answering.

Facebook is where I do my advertising because it is free.

Facebook is best platform for small business