Social media platforms play a significant role in driving website traffic by:
Amplifying content: They spread the word about your website’s content to a broader audience.
Engaging users: They allow for interaction with the audience, which can encourage visits to your site.
Targeted advertising: They offer tools to direct ads to specific user groups likely to be interested in your content.
Directing traffic: Features like “swipe up” links in stories or bio links make it easy for users to g
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Abi D.
8
Marketing
Social media platforms play a significant role in driving website traffic by:
Amplifying content: They spread the word about your website’s content to a broader audience.
Engaging users: They allow for interaction with the audience, which can encourage visits to your site.
Targeted advertising: They offer tools to direct ads to specific user groups likely to be interested in your content.
Directing traffic: Features like “swipe up” links in stories or bio links make it easy for users to g