What is the Difference between Brand Safety and Brand Suitability?

Nov 19, 2022
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Comments (6)
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Shivani Sachdev
7

Founder & Director

Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.

Nov 19, 2022 Like it
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Dreamer Technoland
5

Web and Mobile app Development

Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.

Nov 18, 2022 Like it
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eShopSync Software
9

Salesforce Connector for eCommerce

Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.

Nov 18, 2022 Like it
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eShopSync Software
9

Salesforce Connector for eCommerce

Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.

Nov 17, 2022 Like it
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DLF Estate
4

DLF Parc Estate

Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.

Nov 17, 2022 Like it
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James Antonio
6

Marketing Head

Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.

Nov 17, 2022 Like it
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