What is the Difference between Brand Safety and Brand Suitability?

Nov 19, 2022
32 Views
2 people like it
avatar avatar
Comments (6)
avatar
Shivani Sachdev
7

Founder & Director

Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.

Nov 19, 2022 Like it
avatar
Dreamer Technoland
6

Web and Mobile app Development

Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.

Nov 18, 2022 Like it
avatar
eShopSync Software
9

Salesforce Connector for eCommerce

Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.

Nov 18, 2022 Like it
avatar
eShopSync Software
9

Salesforce Connector for eCommerce

Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.

Nov 17, 2022 Like it
avatar
DLF Estate
4

DLF Parc Estate

Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.

Nov 17, 2022 Like it
avatar
James Antonio
6

Marketing Head

Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.

Nov 17, 2022 Like it
avatar
Please sign in to add comment.