How should I optimize a website?

Onpage, offpage is best

6 Steps to Optimize your Website
Keyword Research
Create Great Content with Keywords in mind
Speed it Up
Use Landing Pages
Update Your Page Titles
Amp Pages

SEO including on-page SEO and off-page SEO.
Create unique content is best for ever

By doing SEO including on-page SEO and off-page SEO.
Create unique content
optimize every single with having targeted keywords

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There are multiple online tools you can take help of them to optimize your website.

you can use any tool for website optimization like screaming frog, wooranks, semrush, ahref .

Hi,
you need to optime the website first SEO Friendly, there having some several factores need to follow all.
need to add fresh content and keywords to target customers

Website optimization is not only related to SEO. There are several factors that need consideration. Its always said the first impression is the last impression. If any user land on your website and it is not fast enough for a user in showing what he/she is looking for he/she will definitely leave and never visit that site again because there are several options available to him/her. I follow the below points while developing any application.

Using different on-page SEO tactics you can optimize!

1. Set your goals. (Most crucial step.)

What is your website about? How can you educate your audience?
Aim to get users beyond the homepage.
Use measurable goals to track performance.
Incorporate calls-to-action to show the next steps. Don’t let a user self-direct. Take them down the path that helps them make an informed decision.
2. Create content.

Homepage content is your business value proposition.
Focus on one primary, long-tailed keyword. What words/phrases is your audience searching fo

Use content that grabs your target markets attention and all of the above

5 Steps to Optimize your Website
Keyword Research
Create Great Content with Keywords in mind
Speed it Up
Use Landing Pages
Update Your Page Titles

you can use any tool for website optimization like screaming frog, wooranks, semrush, ahref .

Website optimization is not only related to SEO. There are several factors that need consideration. Its always said first impression is last impression. If any user land on your website and it is not fast enough for user in showing what he/she is looking for he/she will definitely leave and never visit that site again because there are several options available to him/her. I follow below points while developing any application.

Google Search Visibility refers to the number of clicks or visits a site receives based on its title, content, and keywords used for the subject matter or campaign. Search Visibility allows you to get an overview of how well your site is performing on the web. Nowadays, with the availability of so many social marketing apps, gaining search visibility has become easier.