The Google Ads auction, often referred to as AdWords in its earlier days, determines which ads appear in search results and their order. Here’s a simplified breakdown of how it works:
Bidding: Advertisers set a maximum bid amount they are willing to pay for a click on their ad (cost-per-click, or CPC). This bid is part of the auction process.
Ad Quality: Google evaluates the quality of each ad through a metric known as Quality Score. This score considers several factors:
The Google Ads auction (formerly known as Google AdWords auction) is the process by which Google decides which ads to display on its search results pages and in what order. Here’s a detailed explanation of how it works:
1. Keyword Selection and Bid Setting
Advertisers Choose Keywords: Advertisers select keywords relevant to their products or services that they want to target.
Setting Bids: Advertisers set a maximum bid, which is the highest amount they are willing to pay for a click on their
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Adam Watson
5
Owner
The Google Ads auction, often referred to as AdWords in its earlier days, determines which ads appear in search results and their order. Here’s a simplified breakdown of how it works:
Bidding: Advertisers set a maximum bid amount they are willing to pay for a click on their ad (cost-per-click, or CPC). This bid is part of the auction process.
Ad Quality: Google evaluates the quality of each ad through a metric known as Quality Score. This score considers several factors:
Ad Relevance: How c
Smith Joe
6
Digital Marketing Specialist
The Google Ads auction (formerly known as Google AdWords auction) is the process by which Google decides which ads to display on its search results pages and in what order. Here’s a detailed explanation of how it works:
1. Keyword Selection and Bid Setting
Advertisers Choose Keywords: Advertisers select keywords relevant to their products or services that they want to target.
Setting Bids: Advertisers set a maximum bid, which is the highest amount they are willing to pay for a click on their