How do bloggers earn tens of thousands of dollars & others make nothing?

I m not sure people are earning this much after recent Google updates

becuz they can offer sponsorship for big brands and put there name or brand on the site to ask for mo $$$

well am not sure people earning this much because after recent google updates,
ome niches are more profitable than others due to higher advertiser demand or audience willingness to pay.

There are several factors that contribute to the varying levels of income among bloggers:

Niche selection: Some niches are more profitable than others due to higher advertiser demand or audience willingness to pay. Bloggers in lucrative niches like finance, health, or technology may have more opportunities to monetize their content compared to those in less profitable niches.

Quality of content: High-quality content tends to attract more readers, leading to increased traffic and engagement. Bl

well am not sure people earning this much because after recent google updates, most of blogging sites have zero traffic and its mean zero money as well