What are some key metrics used to measure website traffic performance?

Almost every business has a website, but not all marketers know how to implement improvements to generate more sales, collect more leads, or meet other business objectives. What you measure should depend on the goals you’ve set for your website. Here are some common metrics used to analyze website performance:

Page views. This is a measurement of your overall traffic, or how many “clicks” your site receives.

Unique visitors. Although one user may visit a variety of your pages or return

Several key metrics are commonly used to measure website traffic performance. Here are some of the most important ones:

1. **Visits/Sessions**: This represents the total number of visits or sessions to your website within a specific time period. A visit/session starts when a user arrives at your site and ends when they leave or after a period of inactivity.

2. **Unique Visitors/Users**: This metric counts the number of distinct individuals who visit your website within a given time frame. It h