Writing Your Video Brief: Step-by-Step - Video Production

Video marketing is one of the best ways of digital marketing in today’s world. Every professional wants to promote their business and for video marketing there are many types of video that you can make for your company. Introductory video, explanatory video, teaching video, marketing video, and many more.

Video production is a three stage process viz, pre-production, production and post-production. In the video production process there are many steps involved and video brief is one of the most important video production step. Below mentioned are some tips that you can follow while writing a brief for your video.

When you start writing the brief of your project the first important thing required is the objective of your project. You should be clear about what the objective of your project is because if you are more clear what you want to achieve from that video and will help you to write the best brief of video and that will help the production team in the production process of the video to give the best output to the viewers.

While writing the brief of your video you should be aware of your target audience. Until and unless you target the right audience as per your video content you will not get the result you are expecting out of it. Choosing the right audience is very important. While writing the brief of your video write it in a manner that it should relate to your audience and make them engage in the video. If you have the right content and the right audience for your video you will get the best results that you are expecting from your video.

Consider the platform on which you want to post your video and write the brief or script of your video. It is important for you consider the platform before you start writing the brief.

If you are planning to post video on social media platform like Facebook or Instagram then you should be aware that people watch videos on these channels while scrolling their news feeds, so the starting few seconds of your video should be catchy that it makes the user to stop and watch the complete video.

If you are planning to create video for presentation or any conference then your approach should be different and for channels like Twitter or YouTube the approach should be different according to the platform.

This is the last step but not the least. And it is also one of the important parts while writing the brief of your video. It will be very helpful for you and your team during the whole video production process as to complete the project in the set budget.

A defined deadline of a project will let the team know by when they have to complete the project.

Defining a specific budget helps a lot when you are working with an external social media video production team. You can always modify your budget as per the requirement but in the beginning a defined budget will help you out to make complete setup.