Word of Mouth Promotion and Advertising Agencies
Is word of mouth a better form
of advertising? Of course it is.
However, one must not
underestimate the benefits of advertising. Word of mouth is infinitely a far
popular and more trustworthy source for any brand and is always the final stage
for any advertising to prove successful. A few of the simple reasons why word
of mouth promotion fares better than ordinary advertising are as follows:
Trust
Word of mouth promotions
brings with it the simple and undeniable leverage of having trustworthy people
testify about the brand/ person or product; this in itself lifts the
credibility and sale value. Since advertising agencies are a bought form of
media, its registered in the minds of the audiences as a fickle source for
recommendation as compared to testimonies from a friend.
Better target
The spread of word through
word of mouth is far more focused, as people only talk to another about
something they think interests them, or is of use to the other. This ensures
the right spread of information and definite conversion of potential customers
into consumers.
But to say this is the
best form of promotions, might be stretching the effects a bit. Here are a few
reasons why advertising agencies more than make up for their shortcomings:
Faster
Word of mouth, despite its
effectiveness falls short when it comes to making things viral; it is quite
slow in reaching the desired speed to generate enough sales. Advertising
ensures a mass communication of information and ensures a registered stimulus.
With the use of right media, the communication can achieve desired responses
and even manage to entertain the audiences while maintain the curiosity of the
potential audiences.
Effective
Its spontaneity and
ability to target different mediums simultaneously achieves a larger reception
and conveys information far more
effectively as compared to word of mouth. The communication through word of
mouth remains a bit elusive as people talk differently and might miss out on
the most important aspect of the communication. This is totally eliminated when
it comes to advertising agencies doing promotions, it is of prime importance to
convey the right message and make people aware of the benefits.
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