While starting an ECommerce business, choosing the right web builder tool is very crucial. 

Both Wix and Shopify come to our minds as two excellent online store builder tools. But they have been each other's competitors since their launch. 

Shopify has more than 1.7 billion users globally while Wix has more than 200 million websites. Wix has become the preferred choice for millions of new users in the past few years. On the other hand, Shopify is also a solid platform with incredible features.

If you are also confused to opt between these two platforms then here is a detailed comparison between Wix and Shopify from every aspect so that you can choose the best one for you.

What is Wix?

Wix is an easy-to-use drag-and-drop website builder for beginners. It is a web editor tool that allows users to drop elements anywhere they want on any page. With the help of this tool, users can make their process of web building smooth, simple, and fast. 

Wix allows users to create a personal blog to a portfolio website or even helpful in creating an online store.

It is a tool that helps you build a generic website without coding skills, making it easy for beginners and entrepreneurs to use. Moreover, now it is also full of selling features and has made significant changes in its features over time.

What is Shopify?

Shopify is among the best website builders available. This tool offers a rapidly growing service that has over 800,000 online shops and pricing plans.

It provides a 14-day free trial so that you can check its features and functions. It is an all-in-one E-Commerce solution that is specially designed for users so that they can sell their products and services online. 

It is one of the easy-to-use web builder tools that enables you to add an unlimited number of products directly from the dashboard.

It is a solid option that consists of fully responsive templates. Moreover, it provides AMP support on product pages and dropshipping features, making it one of the most preferred platforms for building online retail businesses.

Pros and Cons of Using Wix

The following are some pros of using Wix as mentioned below:

●       The best thing about using Wix is its massive template collection that enables you to choose from more than 500 alluring templates for your site.

●       The foremost feature of Wix is its intuitive drag-and-drop interface which makes it very user-friendly.

●       Wix is a cheaper platform that starts at $23 per month. In addition to this, there is also a completely free plan and a free domain name facility that makes it a preferred choice of users.

●       Wix has a built-in product video function that can help you improve customer experience by allowing them to see the product live.

Besides great positive aspects of using Wix, there are a few negative points as well which are as follows:

●       The drag-and-drop feature of Wix makes it easy to design your site but redesigning it is not a simple task as then you have to price. Moreover, you will not get the flexibility of making any major changes by just selecting a new theme.

●       When it comes to app integration, Wix has only a few eCommerce developers creating apps for its platform. Moreover, native integration with email marketing applications is also absent, making it problematic for people who use email marketing for revenue.

●       Another negative point about Wix is its forced branding. Even if you use its free plan then also you have to carry Wix branding with you which will appear at the top of your site.

●       Wix does not allow users to export websites created with their technology so it is a con for those people who want to migrate. So if you want to recreate and transfer your website away from Wix then you have to pay some serious amount to do so. Fynd Platform is an alternative to Wix that helps the user create their own eCommerce website or any other website with the best customer support and end-to-end logistic support.

Pros and Cons of Using Shopify

The following are some pros of using Shopify as mentioned below:

●       Shopify comes with many useful E-Commerce features to cover all aspects of the sales process.

●       It offers more than 60 professionally designed and customized themes which allow you to add individual product pages as per your need.

●       Another positive aspect of using Shopify is that every user gets a custom domain name which enables them to brand their respective stores and online business more efficiently. The other best website builder tool is Fynd Platform which is worth trying. 

●       Shopify earns an extra point for offering plenty of built-in analytic features such as Google analytics, customer behavior, stock levels, and conversion tracking which help you know how your store is doing and in which aspects you need to improve.

Besides having so many positive points there are a few drawbacks of using Shopify as well which are as follows:

●       The developers of Shopify claim that their platform is best for creating and managing online stores. Still, they don't claim it to be the easiest. And it is true as its website is harder to edit than Wix

●       Another con of using Shopify is that there are limited numbers of themes and you also have to pay our one-time fee for most themes as only 10 themes are free.

●       Shopify gives you a wide range of subscription plans that start from $29 per month. It is not only an expensive platform but also you do not get any free plan to use it except for its 14-day free trial.

●       Shopify does not have an email hosting feature despite web hosting being included in all Shopify plans.

Comparison between Wix and Shopify

Here is a detailed comparison between Wix and Shopify to help you know the tools better:

Ease of Use

When it comes to ease of use, Wix wins the point as it is known for its simple editing feature. It is one of the easiest website builders that come with tutorials and step-by-step guides which are well-written so that you can easily set up everything. 

On the other hand, Shopify is well known for its well-designed interface through which you can create your first store within a few clicks. 

You can add products and variants and it is also provided with tutorials. But setting up a store with Shopify will require a couple of hours to get everything right.

Design and Themes

Wix beats Shopify for its better design and themes. Wix has simplicity in its designs that makes it a great option if you are a small trader or have a small business. 

The templates provided by Wix are packed with everything which can help you do the basics directly. However, if you want an online store that is more optimized for sales then the themes of Shopify will be the perfect choice for selling online.

Sales Features

Shopify has better sales features in comparison to Wix. So if you want to focus on running a large Store then Shopify is all around and a better option for maintaining a large business. 

It has everything to manage your finances such as in-built shipping, tax options, and different payment gateways. So Shopify is the best choice when it comes to sales features.

Pricing

Wix offers better value for money in comparison to Shopify. In addition to this, Wix is less expensive than Shopify. Wix also offers a free plan so that you can use it for free as well but Shopify does not have any free plan except for its 14-day free trial. 

On the other hand, the more advanced your store is, the more you will appreciate the advanced features of a Shopify plan. But Wix offers plenty of scalability and features for less cost as well.

Marketing Tools

Wix has better marketing tools in comparison to Shopify. Their marketing features are almost the same but Wix offers more than Shopify.

It wins the point, particularly for its superior blogging features and the power and simplicity of Wix Ascend which provides you with all your marketing tools in one manageable place.

Shopify depends on third-party apps for marketing while Wix has its all-in-one marketing solution Wix Ascend that changes the marketing game.

Blogs and Content

Even though Shopify has a decent content management area for your blog, both Wix and Shopify have integrated solutions for your blogging necessities.

The main benefit of blogging in Wix is that it offers a drag-and-drop design area which makes it easier. However, it is hard to make the most of the archive functionality with Wix, which is a massive drawback. Shopify doesn’t perform very well in the blogging area and also has no built-in analytics or search feature.

Templates

While using Wix, you will get a chance to choose from more than 800 bundled templates while Shopify comes with very few free templates. 

So if you are not happy with the limited range of templates on Shopify then you will need to purchase the premium plan. 

Shopify templates focus on E-Commerce and are arguably more robust for use in that context. But if you want more templates for free then Wix is a better choice.

Inventory Management

Shopify offers a more sophisticated range of product features in comparison to Wix. Shopify's inventory management is also a lot more powerful than Wix. 

Wix does a good job and is a helpful web builder tool for small businesses, but Shopify is specially designed for big businesses with a lot of stock and is the best choice if you have a big business.

Payment Options and Transaction Fees

Shopify is better than Wix for providing the sheer number of payment options. Unlike Shopify, Wix supports Square and doesn’t charge transaction fees which is a plus point. But its small number of payment options lets it down. 

Wix supports payment options including PayPal, Stripe, Square, and Wix payments whereas Shopify has more payment options such as Paypal, Stripe, Apple Pay, Amazon Pay, Karna, and Shopify payments.

  SEO

Search engine optimization is an important tool for any website builder. SEO settings are equipped in both Wix and Shopify. You can add and edit various meta titles and descriptions with both tools. 

However, Wix beats Shopify at this point because it offers keyword support, and suggests popular words and phrases which are worth using while Shopify does not offer the same.

Page Speed

Shopify has a great Page Speed in comparison to Wix. Wix is a bit slower but it is not that bad. On testing, the Shopify website showed an A rating of 92% and a score of 85 in the Pingdom test which are very good results and the loading time was also between one and four seconds.

 On the other hand, Wix showed a D ranking of 65% and an 82 score and the loading time was also around 9 seconds. So you should go with Shopify when it comes to page speed.

Security

When it comes to security, Both Wix and Shopify are great. So it's a draw. Both Wix and Shopify offer plenty of measures to protect your online store so you will not experience any harm no matter which platform you choose. 

Wix has free SSL, Level 1 PCI DSS compliance, and built-in security standards. Similarly, Shopify also comes with the same level of security, especially PCI compliance which is important for selling.

Customer Support

Wix has better customer support in comparison to Shopify. Shopify offers 24/7 customer support to its users but the quality of Wix’s customer service makes it the winner.

 Wix has a more comprehensive help center and supports directly in the editor which is very useful and thus Wix beats Shopify here.

Wix vs Shopify: Dropshipping

In recent years, dropshipping has gained a lot of popularity and became an increasing trend. Most e-merchants choose this kind of business for its outstanding benefits of warehouse, wealth, and fulfillment. Both Wix and Shopify enable users to start their dropshipping Store.

Wix does not have the in-built dropshipping capability so you have to upgrade to Business Unlimited or Business VIP plan to use any third-party app that can help you with drop shipping. You need to remember that the Business unlimited plan supports you to sell around 250 products only so Business VIP would be a favorable choice that enables you to sell as many as products you want.

On the other hand, Shopify is already equipped with drop shipping capability in their all plans. Moreover, users can source and sell products from marketplaces by using third-party dropshipping apps such as Users, Spocket and Dropified.

Comparison Table between Wix and Shopify

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