Why Android App Developers Need Google Analytics

Ultimately, the major objectives of mobile app developers are to evaluate the frequency of usage, retention, and user lifetime value of an app. Mobile app analytics is basically concerned with the converting of ad budgets to installs and converting installs to in-app purchases and repeated app usage. As a matter of fact, it is needful to understand that the way people use websites is quite different from the way they interact with an app.

Essentially, running an app as a business has more to do with balancing the user lifetime value with the cost of user acquisition than the initial cost of app development. This is majorly concerned with the amount the user will spend on the app throughout the time of its usage. Ultimately, the optimization of that cost is as critical as improving the user lifetime value.

As user acquisition costs increases, it becomes very important to get the app up into the top ranks of the app stores. Most app publishers follow this path because that is only how free, organic mobile users can locate the app. Between the App Store and Google Play, there are only a few things that vary slightly particularly when it comes to getting an app to climb onto the top ranks. However, the most important factors are;

- User retention.

- The quality and number of reviews and ratings.

- The number of installs in the first 72 hours of the application’s launch.

Today, the need for analytics is as important as ever, as the old rules do not apply anymore to mobile. Reports obtained from Mobile App Analytics are designed to present mobile marketers with relevant data about the users of their apps and how they are being used. Marketers will basically end up making educated guesses if there were no hard data. Here are some of the best reasons why Top Indian app developers need mobile application analytics for their development projects.

Mobile app developers in India need to track the basic metrics of their apps which include their sources and daily installs. If users do not find an app, there will be no installs which will lead to no revenue. There is the need for marketers to properly evaluate the effectiveness of their advertising channels. To this end, it’s essentially important to understand the sources of these installs.

In order to avoid the occurrence of a conflict of interest, it is essential to work with an independent tracker. An effective way to achieve this is by employing an efficient tracking solution from an ad network. The sole aim of a tracker offered by ad network is to make as many installs as possible available for sale.

In order not to have a conflict of interest, it is good to use companies independent from ad networks to track services. Some recommended trackers include Google Mobile App Analytics, Adjust.com, MAT by HasOffers or AppsFlyer.

Most analytic services may be unable to offer readymade metrics in their dashboard. But when it comes to creating custom reports, there is always an option to set up the required custom variables. Developers, on the other hand, may have distinctive requirements about which metrics to track for improving monetization, optimizing user experience or increasing retention rate.

Google Analytics measures all the relevant mobile metrics across different mobile form factors, mobile app platforms, and mobile websites. These provide developers with the insight they need to effectively determine how mobile actually contributes to their bottom line. It also helps developers tag paying users in an app and differentiates them before analyzing them separately.

The technical implementation that necessitates the coming together coming together of a developer and the marketer often poses a challenge of collecting and analyzing the app metrics. Implementing the SDK of an already existing analytics company tends to bring about a solution. However, this often comes along with an exhaustive list of predefined metrics.

Knowing which mobile devices to prioritize for future Android application development is essential for the overall efficiency of the mobile marketing strategy. Knowing the mobile devices that download an app will help developers understand their levels of progress and limitations and further acquire a better understanding of their target demographic.

On a regular basis, people only make use of 25 percent of their apps. Developers stand to gain valuable insights as to whether or not users are provided with good enough reason to return by simply tracking whether second-time users spend time with the app and how well. When it comes to building relationship with users, the role of repeat use cannot be overemphasized.

Mobile analytics like Google Analytics Mobile app are designed to help marketers identify the parts of their apps that help bring about significant conversion and how often it can be. For instance, a marketer can easily tell how many people are really pledging donations through his or her app especially if he or she is managing a nonprofit app that accepts donations. Even if all contributions are invariably processed together.

By making use of analytic tracking, developers tend to gain relevant insights as to the different paths and screen users utilize when navigating through their apps. They stand to acquire a clear understanding of the content users are searching for by following the screens they spend the most of their time on and return to most often. This information can be used to create more content or further enhance the functionality that users will probably engage in. obviously, it is worth finding a better way of getting them there.

Actually, marketers will have no basis from which to strategize if there are no analytics to verify which content and/or functionally to respond to. In order to efficiently define a measurable goal, they need analytics. It helps them to know if their app adequate ROI for their overall campaign or not. It also gives them an insight as to the tactics that can be employed to garner significant returns. As a matter of fact, it will be virtually impossible to successfully build an efficient marketing campaign if mobile application analytics are not utilized.

In conclusion, from detection to download and to engagement, Google Analytics can efficiently help marketers and developers alike realize the whole user experience of their mobile app. Just so you know, developing an app experience that more relevant and engaging for users and overall marketing strategy is achievable through meaningful data-driven decisions at every stage of the app lifecycle.