What is gamification and how can it benefit the marketing strategy of a business?

Smartico.ai: Gamification software is an interesting AI technique that enhances and optimizes marketing strategies. We tell you what it consists of and how to take advantage of it.

Surely you have heard about Ludification (or gamification software ) in recent years, and it is a concept that more and more companies are adopting. The idea behind gamification is not to gaming techniques, or to play, but to take advantage of scoring-reward-target systems to achieve a certain goal.

In the world of marketing, gamification is also of interest. It is used as a tool to enhance marketing strategies, especially in the online environment. In this way, a content marketing campaign, for example, can be more attractive and get more interactions if we introduce elements based on the game. 

It can be said that gamification works to achieve that emotional connection that we all seek with our customers and with potential customers, so that we can enhance customer loyalty and retention.

How gamification benefits marketing

Smartico.ai: gamification software can benefits campaigns:

Mission: The element focuses on improving users’ real-time experience by making the tasks fun and engaging.  

Badges: It focuses on offering users rewards depending on their achievement within the platform. For example, each badge provides extra spins for free or some bonus points. 

Points: This element takes care of the process of distributing incentives to users. It enables users to earn points and further unlocks new stages and even new games. It results in users getting into more gameplay, increasing user engagement. 

Leaderboards: It creates competitions on a regular basis. The winning users get rewards depending on their participation in daily, weekly or monthly competitions. It can significantly boost the number of daily logins by users on your business site. 

Shop: It enables users to cash in their virtual reward points to buy digital as well as real-life goods—for example, free spins or vouchers for shopping sites like Amazon. and real-time marketing promotion opportunities.

Achieve continuous interaction between brands and their users and customers

One of the main objectives of companies and brands is to achieve greater interaction with their customers. That their contents be shared, that their promotions be appreciated, that they be talked about and, ultimately, that they draw attention to themselves.

Competition is fierce, and that is why offering something different, more attractive than the others, is essential. And this is where gamification comes in.

In a world in which competing for customer attention is increasingly difficult , any strategy that allows us to differentiate ourselves will benefit us enormously. In addition, the less effort customers themselves must make to interact with us (hiring a service or purchasing a product), the easier loyalty will be, and the more satisfactory the customer experience.

By providing customers with the right tools to make their lives easier, we will be attracting many people. These people are looking for added value such as peace of mind when requesting a repair or installation, and simplicity and efficiency when they go to Customer Service.

Customer loyalty through traditional methods

We do not forget the other advantages of gamification, even through more traditional methods. The most typical example is that of point cards, whether physical or virtual, through which users accumulate points to obtain prizes, discounts or any other advantage. In this way, the customer remains loyal because he has a desired goal at his fingertips.

New promotion opportunities

Gamification Software is an excellent tool for promoting products and services through point, reward or discount systems. For example, customers can earn cumulative points for each product they buy or each service they contract so that, upon reaching a certain amount, they receive a reward in the form of a discount or gift. Read more about our Smartico.ai...Thank you