What does It Take to Create a Perfect ICO Marketing Campaign?

Over the past few years, Cryptocurrencies have been gaining popularity like never before. It came after the success of innovations like ICO (Initial Coin Offering) - a crypto-based crowdfunding model. It allows entrepreneurs to raise a significant amount of funds, which is impossible through a traditional method.

However, with more and more people investing in ICO, the competition in this sphere has become tighter. Thus, it is not easy to get the required funds for the smooth operation of your business. We also see several failed ICOs. The reason is the lack of preparations when creating an ICO marketing campaign. Before you hire an ICO marketing firm, you need to know what it takes to build a perfect ICO marketing strategy.

●       Pre-ICO marketing phase

The first step before ICO marketing is the pre-phase, in which you need to build more connections. To do so, you can be a part of the crypto community that may also help you promote your ICO after the launch. 

●       Whitepaper drafting and collaboration

Build a website with five elements in focus, such as design, content, structure, layout, and ease of navigation. Also, draft a whitepaper, including the latest trends, industry research, challenges you may face, and solutions. Once you complete whitepaper drafting, you should collaborate with PR and media companies to reach out to your target audience.

●       Bounty program

It is an incentive-based method that helps you attract investors and stakeholders to your ICO. The pre-sale of ICO launch is the right time to use the bounty program.

●       ICO listing

In this step, you will be collaborating with leading podcast channels and YouTube channels to gain more exposure for your ICO.  You may also use an airdropping program to attract more investors.

●       Post-launch ICO marketing

Most people make the mistake of not posting on social media after the ICO launch. But it can leave a negative impact on investors and stakeholders. So, it is critical to update the activities about your ICO on social media channels post-launch.

Are you ready to invest in Initial Coin Offering? If yes, then hire an experienced Blockchain marketing company.

If you are searching for a reliable ICO marketing agency, Steem Experts is your safest bet. We house a team of experts with the right experience, expertise, and in-depth knowledge in the field.