What are the six pillars of Digital Marketing?
![Image](https://www.apsense.com/blog_photo/20220930/1664536459519582.jpg)
Digital Marketing acts as a pillar which supports your
marketing and business goals, by applying digital technologies and media. Here
comes the big picture, to be successful in any Digital Marketing you need to
have the mastery of details to compete across the main digital platforms that
research to find and select products. To acquire the market digitally you need
to hire a good Digital Marketing Company in Jaipur, India. The algorithms used to
power Facebook, Instagram, Google, LinkedIn, and the publishers control your
visibility and how much you pay, so to get visibility digital marketers to need to
get to grips with the latest techniques.
Before proceeding with the review making about different channels
that make up Digital Marketing, it's useful to quite useful to understand the
business nature like what owners are wanting to know what they need to invest
in a top level and what ROI they will get in Return. There should be specified budget
to be assigned to Digital Marketing for this year and they want to ensure their
team are spending time on the right activities and investing in the right types
of media to get a positive return.
Six Pillars of Effective Digital Marketing
1. Planning and
Governance
- Strategic initiative
- Marketing Integration
- Digital Transformation
- Business and revenue models
- Budgets and ROI
- Systems, structure and processes
- Resources and skills
- Marketing technology
2. Goals and
Measurement
- Forecasts
- Digital KPI's
- Digital dashboards
- Customer Profiles
- Attribution
3. Media
- Paid Media
- Owned Media
- Earned Media
- Offline /Online Integration
- Always on and Campaign Investments
4. Content
- Content Marketing Strategy
- Top-Funnel-(TOFU)
- Middle- Funnel - (MOFU)
- Bottom of Funnel (BOFU)
5. Experience
- Website Customer Journey
- Landing Pages
- Multichannel path to purchase
- Conversion rate of optimization
- Personalization
6. Conversational
Message
- E-mail Marketing
- Mobile Message
- Human- assisted chat
- Automation and CRM
Do focus on all these important regardless of the size of
business. These pillars helps to understand about the strategies about digital
media platforms, importantly all of them are quiet necessary. Creating an
effective digital experience, messaging and quality content to fuel and boost
your digital strategy are all vital too. Structure your marketing plan around a
funnel proven to boost performance.
Before closing my Article about Digital Marketing, let me introduce
you the most demanding techniques to perform Digital Marketing.
The 17 Types of Digital Media activities forming digital
marketing
1. Search engine marketing
2.
Social media marketing
3.
Digital advertising
4.
Digital PR
5.
Pay-per-click PPC
6.
Paid social
7.
Affiliate marketing
8.
Organic search (SEO)
9.
Organic social
10.
Native advertising
11.
Guest blogging
12.
Co-branding
13.
In-house email/push
14.
Backlinks
15.
Influencer outreach
16.
Co-marketing
17.
Partner emails
Comments