What are Brand Managers? What are their Job Responsibilities?
The present article is all about the activities that a brand manager or a brand specialist should expect to do and the qualifications needed to be brand manager.
One of the most lucrative career prospects these days is brand manager. They are bestowed with the responsibility of building up a brand strategy for targeting the market of a company they work for. They are also known as brand guardians or brand specialists as they need to maintain the integrity of brands in their company with their marketing strategies, initiatives and maintain the integrity of brands.
They are expected to have strong communication skills and need to maintain a good relationship with all their external contacts, business partners and colleagues etc.
What are the various job activities that they have to indulge in?
- · They need to frame a proper brand strategy, including the setting of style guides, visioning and positioning of brands, value proposition for short and long-term and more.
- · They are entrusted with all the planning and execution of the communications. They maintain a constant contact with media and on all the channels including social media and online.
- · They create and manage the promotional collaterals to establish and maintain the branding of products.
- · They manage the budget for all the promotional and advertising activities.
- · They make a deep analysis of their customer and competitor insights.
- · They analyze the sales forecast and the relevant finances. They have to present the report on product sales.
What are the Qualifications Required to be a Brand Manager?
Though to become a brand development specialist, you need to have at least graduate and have a relevant experience in your stream. You should have demonstrable marketing experience also. Employers looking for recruiting brand specialists expect the candidates to have at least a degree in the marketing or business advertising or in the Economics, Engineering etc. from a first- line business school. Fluency in English is a must and post graduate degree like MBA is desirable. Brand managers should be aptly qualified and should have years of marketing experience can expect to get a good salary package.
They should have good relationship with theircolleagues and their external contacts to be a fit in the brand manager or specialist position.
What are the key attributes that brand managers should have?
There are certain key attributes of becoming successful Brand Partnership Specialist
- · They should have brand awareness and should have a thorough understanding of brands.
- · Determination and perseverance are the other important traits.
- · They should have relationship management skill.
- · A strong focus on the results.
- · A high degree of the business acumen.
They can expect to get a very smart remuneration and a lot of job opportunities if they are suitably qualified and well-trained. If you want to be a strategic partnership specialist, you need to have all the above stated qualifications and attributes. It will help you find a lot of job opportunities.
Comments