Video Advertising and It's Options

Video advertising is an excellent means of promoting your brand and product. Today knowingly or unknowingly people used to watch online video in one form or another. So no matter in whatever formats the video production services NYC will provide their video ad it will certainly work for them. Due to the rise in social media and digital market the importance of video advertisement has even grown more. Nowadays people have sophisticated mobile device, improved broadband coverage as well as 4G services. These all have increased the appetite for video among the viewers. Under such circumstance, if you do not go for online video advertising you will certainly lag behind.

Various options for video advertising

There are various options by which the New York-based production companies and TV commercial production companies can provide video advertisement for promoting their product. The following are some common video advertising options:

• Linear Video Ads:

This is a kind of ad which generally takes over the complete video player space. This kind of ad is also called a pre-roll ad or mid-roll ad or post-roll ad. This kind of ad runs in line with the content in sequence.  Generally in most of the linear video the advertising company makes keeps its length in between 15 to 30 seconds. This kind of ad generally does not permit fast-forwarding through the advertisement and hence it comes up with a huge advantage for the advertiser.

• Interactive Video Ads:

In this kind of advertisement, you can generally take complete control over the screen. Apart from that, the viewer can also pause the video content while it is running. This type of video ad also permits various interactions. For example, you can click for additional information; sign up for the newsletter, etc. Generally, this kind of video ad is made by mixing video, animation, static image as well as interactive elements. This type of video ad generally ranges from 15 to 30 seconds.

• Overlay Video Ads:

This kind of video ad has the capacity to run with the content simultaneously. These videos generally come in the form of an interactive banner ad. Just like the interactive video ad, this type of video ad also allows pausing the video content at any point of time and you can open up the video ad in a full screen of the video player. This kind of video generally runs for 5 to 15 second.


This is another popular type of video that actually plays along with another video. This kind of video is mainly used to display the advertisement on the website. It also takes the form of display banner ads. This kind of ad comes up with persistent visuals for any particular brand or a specific product at the time when the video is being watched. This type of video does not take up the video space and it mainly includes text, static images as well as rich media.
 
So, the video production agency New York can go with any of the above-mentioned video ad options for the advertisement of their product or brand. All these options will play a great role in grabbing the attention of the customer and taking the advertising company to a new height.