Use Media Mix to Pass your Message to Your Target Market

Advertising has grown tremendously into a vast and complex mode of communication. There are literally thousands of methods for a business to convey a message to the consumer. Today, advertisers can select from a vast array of options. Internet alone has many of these options, with the inception of branded chat rooms and videos, advertorials, banners, sponsored websites and so much more.
 
Here are three major examples you can include in your media mix:

1. Digital Advertising

If you’ve ever come across any advertisement over the internet, it is generally classified as online advertisement. Digital adverts are often referred to as display advertising and convey commercial messages using visual animations, text, photos, videos, logos and other graphics. A competent display advertising agency will usually target a specific audience; with particular traits, to help increase the impact of advertisements.

2. Mobile & Cell Phone Advertising
 
This is one of the dominant forms of digital advertising. It typically entails the use of mobile devices like iPads, cell phones, Kindles, as well as other portable devices that can support internet connectivity. The current trend in mobile advertising mostly involves the use of social media like Facebook, Instagram and Twitter among others. It is similar to online advertising and is becoming more important as an advertising strategy.

3. Print Advertising

This one time huge driver for sales is currently taking a back seat to the more popular and technologically oriented digital forms of advertising. That being said, the one important and sure thing about marketing is standing out from competition can benefit you. What happens when consumers tire of display ads? You can definitely expect a quick fallback to printed pieces. The physical feeling plus permanence they offer is certainly in the cards. The most competent print advertising agency will basically split your print strategy into three sub-categories:

(i) Periodical Adverts:

Whether a newspaper, magazine or another form of print that has regular intervals of release. You may also find some sources calling them print ads.

(ii) Leaflets, Handouts, Brochures, Flyers and Point-of-Sale Advertising:

While some of these media are often placed within the pages of magazines and newspapers, they are often treated as a separate sub-category. This is usually due to having limited visibility chance.
 
(iii) Direct Mail Advertising:

The preceding strategies can still be incorporated into direct mail. It basically means that the printed pieces are mailed directly to target consumers.

In essence, there are many different forms of advertising from which to choose. It is important to determine the right media mix for your business before implementing your marketing strategy.