Understanding the Concept of Search Engine Listing

Webmasters that are well versed in the techniques of e-commerce but not so much with computerized techniques on the World Wide Web could often get confused with so many terminologies like search engine optimization or SEO, search engine marketing or SEM and search engine listing or SEL etc coming their way. Understanding their basics could help them not only appreciating their intrinsic elements but also utilize them to the best effects.

What is Search Engine Listing

It would be good for the prospective user to understand what search engine listing means.

• It is basically a term that refers to the process of informing various search engines that a website exists.

• In such case the search engine robots will check out the site and rank it on their result page.

• Viewers will find the site when the users key in the target keywords or phrases for the purpose of searching the contents they want to find out.

Using the Third Party Services

But why use third party professional expert services for such listing for search engines?

• Anyone can list URL that potentially ranks in the result pages.

• There are numerous website owners as well as entrepreneurs that do not have the time to take care of search engine optimization and listing of their websites.

• Such people do not have much option other than entrusting the task of search engine optimization and listing to some professional experts or expert agencies. It has also resulted in growth of various large and small service providers in this field of the SEO industry.

• These providers perform the task for the employer webmaster or entrepreneur in lieu of some predetermined fees.

Careful Selection of Service Provider

It is important that the service provider is selected carefully by the buyer. While there has been mushroom growth of service providers for search engine listing and optimization, web designing and hosting, and such other SEO related services including Internet marketing, many of them are not genuine and are scams. One has to be very careful not to walk into the booby trap carefully laid by unscrupulous traders lurking in the wing to rob the innocent consumers of their hard earned money.

Only a Handful Search Engines Matter

While there may be numerous search engines on the web only a handful of them really matters. A recent survey indicated that over 80% of the viewers resort to Google for searching sites on the web which majority of the remaining 20% of web viewers resort to Yahoo, Bing, MSN and ASK. User of other search engines is negligible till date. Hence these are the search engines and especially Google matters for listing. Simply put, you need to get good ranking on the result pages of Google to get adequate web recognition.

Good news for the prospective buyer of search engine listing services is that since there are only a handful of search engines that matter it will be easier for them to identify the scam providers. Any one that promises listing on thousands of search engines on the web is probably a big scam and needs to be avoided at any cost. When you find the right provider, listing by it will certainly help your prospects of enhancing the site value.

Author is a Search Engine Marketing Consultant, holds years of experience in this

field. He has in-depth knowledge in search engine listing, SEO enginerring, online

internet marketing and promotion in order to expand business verticals worldwide.