Tricks You Should be Using in Social Media Marketing

Nowadays Social media played an important role in any online marketing campaigns. However, you need to do more than just use social media elements.
Be using it right. These top tricks should be a part of your social media marketing campaigns.

1.Create Your Facebook Marketing Campaign from an email List

Facebook gives you the ability to create advertising audiences based on your email lists.

Step 1.You need to provide a txt or csv file. Upload that file
Step 2. Click on Audience then Create Audience then choose Custom Audience.
Step 3. Now click Customer List and then upload your email list. That’s it – it’s that simple.

You can also upload a phone number list to target through your Facebook ads.

2. Test Different Bid Strategies

A bid strategy influences how successful your Facebook ads There are 3 different categories for bidding:
1. Cost per click
2. Cost per thousand impressions
3. Conversion optimizer

You should test various bidding strategies to find which one is best for you and your business as per expense and conversion

Start with CPC.

To set up your bidding method
Go to Optimization & Pricing then Ad Set Level and choose bid type.
When use the conversion optimizer or Bid per click you can select what your maximum cost per click is going to be or your target cost per acquisition.
You can also choose let Facebook select a value for you but that one is riskier.
Then set the pricing per ad.

3. Schedule Your Ads

Facebook provides selection for segment your ads by hours and days, if you choose lifetime budget. It isn’t available with daily budget. This is why businesses seldom use this feature.
Lifetime budget is the total budget of ad set and it does not have a daily limit. If there is no established performance pattern for the campaign that already has a proven track record this is not a setting you want to play with.

If you want to set up day/hour parting Go to Budget then Schedule under Ad Set, then choose scheduling for your ad.

4. Use Instagram to Generate Interest

Nowadays Instagram got a great deal of attention and is said to have 15x the engagement that Facebook has. This is one of the fastest growing mobile apps. You can influence interaction on multiple channels by tweeting your Instagram links to your photos. The results can be very impressive.

These are the four top tricks you need to be using in your social media. Why wait any longer?

Original Article was found on http://www.totalsolution.website/ on social media targeting Category