Top 7 Local SEO Tips to Improve Your Restaurant Website

Posted by John J.
5
Oct 25, 2022
400 Views

Wouldn't it be great if the customers kept coming to your restaurant all the time? 

Having a restaurant website is crucial in the service sector today. Not having a restaurant website is no longer an option. A good restaurant website can aid in ranking higher on the search engine and bring a good amount of traffic to your site. Local SEO is another significant way to move forward.

Restaurant SEO Agency

Why is Local SEO important for restaurant websites?

A robust online presence isn't optional for restaurants anymore. There is increasing pressure for restaurant owners to improve their online presence. It is imperative that customers need to find your place as efficiently as possible across multiple platforms. 


The benefits of Restaurant SEO are undeniable. Below we have outlined five top benefits of local SEO for a restaurant website.


  • Improve the visibility of your restaurant 

  • Improve more relevant traffic to your website

  • Build relationships with local customers 

  • Increase your sales for your restaurant

  • Build trust in your community


Top Local SEO Tips To Improve Your Restaurant Website

It was found in a study that around 80% of people search for local recommendations before purchasing any foods. Therefore, having a website, thriving online visibility, building trust among your customers, and increasing sales are essential for any restaurant to succeed. Below, we have outlined seven top local SEO tips to improve your restaurant website.


Optimise Your Website

You must have a good website for your restaurant. Building a poor-quality website will drastically aid in losing the trust of your local customers. To avoid the loss of customers, it is important to tick the following boxes below:

  • Attractive overall design

  • Easy to navigate

  • Consistent theme

  • Dedicated About us page

  • Using quality local keywords

  • Mobile responsiveness

  • Updating all business information regularly

  • Use of local location

  • Technical SEO


Create Google My Business Account

Google search engine has the most market share, more than 92%. Therefore, creating a google my business account is essential for any local business. The GMB account helps prospective customers find relevant information about your restaurant. 


Due to laziness, many of us are reluctant to update the correct information on the GMB profiles. Updating crucial information to make your business findable among your client base is vital. The essential information may include:


  • Your restaurant's name, logo and identifiers

  • Correct business category

  • Restaurant's location

  • Operating hours

  • Contact information

  • Other necessary information for prospective customers to find your restaurant

  • The continuous posing of articles and pictures

  • And many more


Sign Up in The Online Business Directory

You're mistaken if you think creating a GMB profile is the only way to improve your online presence and local SEO. There are more online pages where people search for local recommendations like Yelp, Yellow Pages, NextDoor, TripAdvisor, etc. 


Signing up on these directories can help you improve your local SEO. First, however, you sign up for these directories must increase your visibility in your online world. 


Ask for Reviews

Reviews are a form of testimonial of your restaurant. Customers are pawns to review, i.e. they tend to check others' opinions regarding the food quality, ambience, and service quality. 


Having good reviews helps your restaurant to gain favour on search engine pages. Therefore, it is good to have good reviews and, if required, ask for good thoughts for your business. 


Share Relevent Photoes

As there is a Chinese saying, "A picture is worth a thousand words". Having good photos gives a significant edge to your restaurants. Sharing relevant images boost confidence among potential customers.


Connect all social media platforms

Connecting your social media accounts to a google my business profile is an easy way for you and everyone in the world who might want something from or related with what it that Business has on their page!  The more platforms they are connected too, like Facebook Twitter Instagram Pinterest LinkedIn , etc., then better chances there will be at getting leads because people can find them easily through searching by interests/ categories . It also builds trust among customers when we share personal information such as phone numbers so make sure all these links work together nicely.


Final Vardict

Local SEO is an integral part of any local business. For any restaurant, having a vibrant social media presence is essential for the restaurant's growth. It is vital to ensure that you are showing up what people are looking for in a great place to eat. In addition, you must regularly update your information and post relevant content to your location and community for further growth and development of your business. 


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