Top 6 Mobile App UX Design Strategies Are Guaranteed to Work
The average Joe spends more than 3 hours on his smartphone
because, in a world filled with millions of websites and applications, it is
quite difficult to resist the temptation of not diving deep into the ocean of
apps.
If we were to look a little deeper into the strategies of mobile app development companies
then we’ll notice that they all have one thing in common, which is, they’ve
successfully created an intuitive and user engaging interface. Companies have
understood that user engagement highly rests on user experience which is the
real competitive advantage that’ll make your app stand out from the rest.
Every day an app surfaces but not every app gets featured on
the App Store or Play Store. The question arises that what will give your app
that edge which will make it different from other apps in the market, the
answer is simple, you just need an engaging and user-friendly UX Design
strategy. Have a look below as I’ll
discuss that top 6 mobile app UX design strategies that are guaranteed to win
big!
The
bigger the better
If you’re an app development company then you must be aware
of the growing trend of oversized smartphones and phablets. People are more
into visual displays, they want the content to talk to them that is why the phablet
market is expected to double its growth by 2019 while smaller smartphones have
a chance of only 4% growth rate.
So, do the math and you’ll know yourself that it is the time
to aim for big screens, especially Android app development companies should
take notice of this drastic change in the smartphone market. Mobile app
developers and designers need to understand the growing trends and start
designing their apps for larger screens which display most of the visual
content.
Swipe
it out
Another app design trend that came out strong was the swipe feature.
Although the design trend might seem pretty basic but it has created a market
of its own and there are a few apps that are solely popular because of their
swipe feature, Tinder being one of them. If you want your app to make a
difference, then be sure to include the swipe feature in it at a noticeable
place because this trend is on the rise and we’ll be seeing a lot more apps
having the swipe feature, get it done before they do.
Keep
it simple
One big mistake most app designers do is that they throw in
a lot of buttons and pop-ups on the app’s layout which makes the person just
close and delete the app. Don’t make that mistake, try to have a minimalistic
design that should be clear to comprehend and simple to operate. Your app
design should be flat so that it could suit a digital screen.
A good app design must have blank screen space, a clear and
functional UI and if it is designed for a big screen then it should take
advantage of that as well.
Navigational
options
This one especially goes out to iPhone app development
companies. As we all know, iPhone is a single button smartphone and iOS app
developers need to keep in mind the navigational options while designing an iOS
app. Every app page should have navigational options that are easily accessible,
users should be comfortable while navigating through the app.
App designers can incorporate modular scrolling to slide
through rows of information, they could put on-screen navigational buttons and
also include vertical and horizontal navigation.
Using
Vibrant colors
App designers need to find the perfect balance while playing
with colors. A color that is too bold might look appealing so some eyes while
it can also draw people off. This is where the aesthetic sense of app designers
comes in. Using the same blue, white and grey are yesterday’s thing. Red and
black are the talk of the town these days. Don’t be afraid to use bold colors,
just remember to keep it balanced.
Dynamic
Animation
If you want your app to win big at the market place then it
is time to incorporate dynamic animations into its UX Design because functional
and dynamic animations have gained momentum since last year and it doesn’t seem
to slow down any time soon. When you include dynamic animations in your app’s
UX design then it improves the overall user experience while standing out from
others. Animations aren’t restricted to games anymore, they’ve made their way
into the dominion of mobile app designs.
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