Top 4 Myths for Real Estate Web Leads

Myth #1: It's easy to rank high in search engines.

There is an ideal image in everyone's mind of their website appearing at the top of the Google search results, sometimes both in organic and paid listings.

MYTH #2: It’s nearly impossible to get to the top of the search engine results.

Certainly, it isn't easy, however, it isn't impossible either. It is possible to get good results if you customize your website to provide exactly what your visitors are looking for.

MYTH #3: Visitors are most interested in who YOU are.

That's wrong. Sure, they care, but not immediately. When real estate prospects come to your website via a search engine, they often want to see the results of their search. You can expect them to check out your profile if what they see appeals to them.

Myth #4: Lead generation is more important than lead management.
Real estate agents, as well as other business owners without experience with online marketing, share this disbelief. It's not enough to sustain a business if you generate 500 leads and only 10 convert, which would be a conversion rate of 0.02%.

Lead Generation & Management Takeaways

Two things we would like for you to take away from this article are centered around two main questions to ask yourself:

1) Is it worth someone's time to visit and, more importantly, remain on my website?

Your website should be tailored to your clients. This will increase the likelihood of conversion by ensuring your visitors like what they see.

2) Is the lead management and nurturing system I have in place effective?

Lead follow-up shouldn't be solely reliant on automated emails. You will develop stronger relationships with your customers by sending a personal email once in a while. Provide a customer with the attention they deserve and follow up on their needs.

At the very least, follow these two steps, and you'll begin to see results.

For detailed information you can visit at Chiropractor marketing agency