Top 4 Crucial Social Media Strategy for Brands

Social media is the most happening marketing tools for businesses in today’s digital age. It is thus goes without saying that a good social media strategy is imperative to the success of every brand. Despite that many brands are falling behind in using social media tools to their full potential. Nowadays, social media requires a unique set of skills for brands to fully understand the needs of their audience.

Here is a list of 4 strategies that can get you ahead of the curve and make you a winner with your social media strategy for brands.

1. Realistic Goals Set: Brands should work for setting the goals that can be actually attained on social media. By tackling smaller, pragmatic goals, brands can scale the social media efforts in a way that is both affordable and reasonable. The goals will suggest everything from budget to channels you choose. Here are some actionable goals that brands can divide and conquer. 

a. Increase Brand Awareness: The main aim is to create lasting and authentic brand awareness that connects with your target audience and speaks a consistent and clear language.

b. Higher Quality Sales: Improve ROI by leading the audience to an intuitive sales funnel so that they can make an improved decision on buying.

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c. Drive Traffic: Generate a buzz around your content to rope in more target audience to your platforms

d. Create a Loyal Fan Base: The goal is to show your audience that you are not just a robot. Integrate personality through humour and emotions into the social media posts so that audience easily relates with your brand.

2. Select Platforms that Support your Brand Image: With the umpteen numbers of social media platforms to choose from it is imperative to invest time and energy into those that can help you attain your social media goals. Here are the happening social media platforms that your brand can leverage:

a. Facebook: It is the biggest social media platform which has umpteen numbers of followers. The platform performs well with every content format, text, videos, images, live videos and stories and is very effective in enticing and compelling customers to communicate and relate with the brand.

b. Instagram: It is an amazing platform to connect with your fans and communicate your message visually. As a brand, you can have an Instagram business profile which will provide you with rich analytics of your profile and posts and the ability to schedule instagram posts using third party tools. The platform is a great option for brands that rely heavily on images it lacks one to one engagements with community.

c. Youtube: Besides being the second largest search engine after Google, Youtube is also known as second largest search engine after Google, a priority for social media strategy for brands. It is video sharing platform and brands can take this as an opportunity to become more authentic, relatable, active and engaging.

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d. Twitter: The platform provide an opportunity for great engagement with targeted audience. The openness of the platform increases the viral potential of your content which can give you a major boost to your engagement rate. Brands can leverage this to share news on product launches and updates or keep customers updated on service outages or other widespread issues. However, it has word restrictions and so every post should be crisp and to the point.

3. Diverse Content Strategy for Profiles: Strong brand reputation is formed by creating sharable and appealing content that viewers will want to share and engage, instead of cracking out content to meet out the arbitrary needs for social media post. Pick the right creative captions to strike the balance between promotion and personality. Following principles for content strategy:

a. Identify the Right Content: By keeping a tab on the consumer behaviour you can locate the type of content that gets more engagement from the target audience and create personalized experience for your customers

b. Support your Brand Image: Keep the content consistent with brand message

c. Clear Opinion on Topics: Flow of clear content with valuable insights allows brands to gain credibility and help to position themselves as experts within their domain.

d. Use Social Campaigns: In order to gain visibility and generate leads, strategies like contest and trending hash tags that can provide your target audience with valuable incentives and encourage them to participate can offer lot of value for the brand.

e. Run Across Channels Campaigns: To further engage your audience run posts all your social media channels. This would build trust within your community and utilize power of each platform to its full extent.

4. Augment Influencers: While you gain an audience by publishing great content consistently this strategy can take time. Since the influencer has already earned the trust and respect of their followers, getting a co-sign or mention from them is much faster way to gain relevant customers to your channels. Here are the ways you can do:

a. Citing their social media handles to your content

b. Extending the discussions any influencers are having to raise interest in your profiles

c. Emailing influencers to let them know they have been referenced in your work

d. Connecting to influencers within your community or network