Top 10 Technologies That Give Success to Startups

“Ideas are easy. Implementation is hard.” - Guy Kawasaki

While getting an awesome idea for starting your own venture might excite you a lot, implementing it surely might be a challenge, but not when appropriate technologies are adopted to help your venture have a competitive edge and score you some extra plus points.

We have many new amazing technologies that are commonly used by startups today. Want to know how cool they are? Read on and dive into some of them.

This is one technology that you might have heard a million times and it doesn’t require any introduction as such. This is the technology which is responsible for such high-speed growth of popular companies today, like Pinterest, Dropbox, Reddit, Instagram, Netflix, Adobe, Quora, NASA, among others. Making use of the cloud technology, they have been able to grow seamlessly to millions of users across the world. If you want to host your web applications and data in a scalable and cost-effective way, or your venture has seasonal spikes or variable traffic, cloud hosting would be a great option for you. There are so many cloud service providers like Amazon Web Services, Microsoft, Rackspace, Citrix, etc, but AWS is clearly the best in recent times.

They are used by companies for internal communication. Slack, Allo, Yammer, Jive, Facebook at work, Skype for business, Bitrix24 are some of the popular tools used by organizations for internal communication. Most of them offer features like persistent chat rooms, private groups, suggested replies, data sharing, direct messaging, voice calls, video calls, scheduling meetings, screen sharing, and many other amazing features. All the files, conversations and people are easy-to-search in these apps and most of them also integrate with services like Google Drive, Dropbox, Crashlytics, Github, etc. Since communication makes or breaks a team, it is directly proportional to the success of a startup.

Prototyping defines every detail of the User Interface. Whether your startup requires a website to be developed or a mobile app, you obviously would want it to look great and stand out. This could be done by making sure that the UI is great. With a prototyping tool, you can test your mobile and web designs by uploading your design files, and adding animations, gestures, and other elements, to transform your static screen into clickable and more interactive one. Some popular prototyping tools are InVision, TL;DR, Origami Studio, Pixate, Vectr, etc.

Startups today are active on all social media platforms to connect with their intended audience. You might surely have thought of making your business active on all the popular social media platforms, but can you imagine how much effort and time it would take to sign into the different platforms and posting and managing each platform separately? For this, there are some exceptional tools that could save your valuable time by allowing you to track and manage your different social media accounts and juggle these multiple accounts smoothly, also letting you respond to your audience instantly. Some popular social media management tools are Hootsuite, Buffer, Social Oomph, Sprout Social, etc.

Maintenance of accounts is a requirement of almost every business. To make this task easy and effortless, accounting software services like Freshbooks, Brightpearl, Intacct, Quickbooks Enterprise, etc, could be adopted. They record as well as process accounting transactions such as accounts payable, accounts receivables, trial balance, payroll, general ledger, billing, bookkeeping, sales order, etc.

The most popular programming languages used not only by the popular companies in existence these days, but by startups as well are Java, JavaScript, Python, Perl, PHP, Ruby, SQL, among others. JavaScript has clearly emerged as the winner, with approximately 81% companies using it as their preferred programming language. Google, Youtube, Twitter, LinkedIn, Microsoft, Uber, Yelp, Hootsuite, Opendoor, and Facebook are some of the most popular websites using JavaScript in combination with other programming languages and databases. If you end up finding an extremely competent web designing company for you web development needs, then it would surely use the latest and most effective programming languages while designing your website.

These days, you will not come across any organization where communication via email is not common. It is a medium through which employees communicate with each other and with their clients. Instead of using name@gmail.com, wouldn’t you prefer having name@yourcompanyname.com as your email address for your business? Ofcourse you would. Since it gives a professional look. Some services that you can use to host your email account on your own domain are Zohomail, Office 365 Business Essentials, Google Apps for work, Outlook, BigRock, etc.

How would you effectively and seamlessly coordinate things within your organization when you cannot even monitor and track the progress of different tasks that you have assigned to different employees or teams? This is why project management tools have become so important. These tools let you monitor various tasks, assign projects, set objectives, do collective code building, share information and ideas, edit files at the same time others are editing them and also automatically saving the edits. There are several other awesome features that they offer. Some of the popular collaboration tools are Trello, Asana, Wimi, Quip, Google Docs, Redbooth, Wunderlist etc.

You might have made an awesome website or app for your business, but what if it goes down? How will you come to know about it? Your brand reputation might get at stake if the website goes down for long, without you knowing about it. This critical task could be performed by some great tools that monitor the performance of websites and apps, and the minute your website or app goes down, reports it to you, and also allows you to fix them. Pingdom, Pingometer, Updown, Monitis, AppBeat, and Site24*7 are some of the software that monitor website performance.

Email marketing has emerged as one of the best marketing tools, which is cost-effective as well. You can easily create a direct connection with your customers or potential customers through email marketing. Having said that, it can be a tedious task that could require much efforts. Some of the email marketing software are AWeber, Constant Contact, CakeMail, MailChimp, Campaign Monitor, and ActiveCampaign to let you save time, manage email lists, contacts, use readily made email templates, and to automate marketing to a great extent.

Content Source : https://www.linkedin.com/pulse/top-10-technologies-give-success-startups-ruchhir-agarwal