Tips to Implement for Boosting Your Amazon Keywords Ranking

Keyword optimization is a prerequisite for all major digital platforms if you wish to succeed in selling your products or services online. Talking about major digital platforms, ‘Amazon’ is a name that surely can’t be skipped. If you’ve recently planned to become a seller on Amazon, you must know that keywords are key for selling your products without any difficulties. In this article, we will discuss important tips that enable you to sell better.  

How to Get a Better Keyword Ranking on Amazon?  

If you’re a new addition to the Amazon Seller’s community but find yourself stuck at the question ‘How to rank my keywords on Amazon?’, you’ve come to the right place. The following tips will help you in overcoming difficulties and selling your top-notch products to the audience with ease.  

Pay Attention to the Audience of Amazon  

Firstly, you must know that there is no perfect strategy that allows you to optimize your keywords for all platforms and search engines in a single go. This is mainly because all platforms have a different set of algorithms and requirements that sellers need to fulfill. Hence, a strategy that might be providing you with amazing results on Google can easily fail for Amazon. The right strategy would be to use more detailed keywords to cater to the Amazon audience because it is a platform where people tend to search for specific products rather than general terms.  

Choosing Keywords Carefully  

A common pitfall all Amazon sellers need to avoid is the usage of subjective keywords and superlatives. Using words such as ‘best-selling’, ‘finest’, ‘great’, and ‘superior quality’ won’t add any credibility to your products. Contrary to popular belief, subjective keywords aren’t of any help to keyword rankings because of two reasons. Firstly, users on Amazon usually prefer to search for specific keywords like ‘pink phone case for iPhone 13’ rather than searching ‘best phone cases for iPhone 13’. Secondly, the superlatives can be used by any seller, be it a multinational company or a local store. Thus, it fails to add to the credibility of the product and also fails to explain its exact purpose. Subjective keywords should also be avoided because they are based on opinions that others can disagree with at times. For example, a toothbrush considered as the ‘best’ by a consumer might turn out to be ‘ordinary’ for another.   

Creating the Perfect Description  

Product descriptions should be utilized to perfection as they can increase your chances of appearing in the top results. Although you should use your primary keywords in the description, avoid keyword stuffing to prevent penalties from the platform. Additionally, keyword stuffing can also confuse your potential customers as they would have a hard time understanding the description.

About Dragon Dealz  

Dragon Dealz is a one-stop destination for all your Amazon FBA business requirements. Whether you require a boost in your keyword ranking, verified reviews growth, or building your FBA business, Dragon Dealz offers you quality solutions for all!