Tips for marketing your event better

For the success of your brand, the event marketer of the future needs to stay on top of the event marketing game. Before you get dazzled by the latest shiny lights, you should build out your even marketing plan. Having a clearly defined even marketing strategy by Event Advertising Agency Seattle is very crucial.

Event advertising is a promotional strategy that involves face-to-face contact between brands and their customers at events like conferences, trade shows and seminars. Every event is different from other, they have different audiences, different content and different culture. So, it is necessary to be marketed in its own unique way. Marketing should start several months before your event and continue during and after the event. Let’s discuss some tips on how to market an event.

1: Creating a website for your event

While you can just put a basic landing page and contact form on your existing website, setting up a stand-alone website for your event means you can focus your branding and SEO efforts on the event itself. Make sure you come up with a memorable domain name and build the design around clear CTAs that funnel the audience to a registration page.

2: Sending invitation

Once the event is decided, then decide how, where and whom to distribute invitations. The nature of your event, the time frame for the event in your target audience will all play a role in the invitation process. Your choices include email marketing, social media and direct mail. Whatever you choose, make sure you can track invitations against your database.

3: Up your email marketing strategy

Email marketing is the most effective marketing tactic, as it is believed by Event & Marketing Agency In USA. There are many ways to step up your email marketing game. Personalization is mandatory. You can create a sense of urgency like “Last call. Tickets are selling fast”. Evoke an emotional reaction like “ We need your support. Have all employees use a branded email signature that promotes the event.

4: Show live blog

A live stream is a new trend in event marketing where you have direct interaction with your target audience and invite them to the event. It’s going social again as Facebook is a huge space and a great platform to get the word out about your evening. You have an opportunity to give your audience a peek into what lies ahead and make a compelling page about why attending the actual event is something they don’t want to miss.

Event marketing strategies by Fashion PR Agency New York allow you to make an impact building up to the event, and continue the momentum for your business or non-profit even after.