Things to Know Before You Switch to GA4

Posted by Cheenti Official
2
Jun 13, 2022
231 Views
The new Google Analytics 4 platform is a more intelligent, future-proof service. The properties of Universal Analytics (UA) do not increase monitoring, reporting, or insights. Google Analytics 4 has a lot of features in addition to its adaptability. Websites, mobile applications, or both can be used to collect data. Universal Analytics properties, on the other hand, can only be utilised with websites.
As part of its machine learning capabilities, Google Analytics 4 also records relevant insights. With this new technique, you can now analyse user activity across devices, platforms, and domains. You can make better business and marketing decisions if you use these insights. As a result, you'll see a higher return on your investment!

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