The worth of bring creative in today’s digital landscape.

In today’s digital era, the roadmaps in which people take content has evolved. The growth of mobile technology has led to multiple channels in which brands and businesses can engage with consumers. As an outcome, marketers need to be creative to make sure their campaigns and outward initiatives stand out in the mass of information now available.

Marketers who infuse true know-how of the people they are striving to reach will have a much higher likelihood of running a successful campaign. Through this level of understanding, retailers are capable of expanding their knowledge of the purchase behavior and particular needs of their client base, which will eventually permit them to engage with their customers in a more personalized and contextual way across the buying journey.

With the increased demand for digital creative agencies in London, sharing ideas and campaign success stories through online channels can enable a valuable source of inspiration for brands and marketers wanting to improve the way in which they communicate with their target audience. Engaging with your consumer audience promisingly along the entire purchase journey leads to the customer experience is vastly enhanced which can in turn result in a surge in conversion and website traffic.

Along with putting pressure on brands to devise an innovative marketing strategy to stand out from the crowd, the evolution of mobile technology has meant that customers are adapting mobile retail and progressively expect to shop, pay and interact with brands through their smartphones. The leading digital creative agencies in London are well aware of this trend and consider the same while devising a business promotion strategy.

The retailers are accepting the benefits of being creative with their digital marketing strategy and the need to understand the purchase behavior and specific needs of their clients. Taking these elements into account can eventually augment conversion, bring traffic in-store, enhance the level of customer engagement and brand advocacy and generate a higher ROI.

One such example of this is from a reputed estate agency, who previously this year trialed feeding promotional messaging into its employees’ out of office answers. During this trial, if you emailed an employee who was not in an office, you get an email asking you to book a holiday of your own for a special discount. The marketing campaign is known to have an impressive conversion rate with more than 90,000 people having received the promotional emails in just two weeks, resulted into 13,500-holiday bookings.

A leading fashion retailer recently capitalized on this trend, and executed a next-gen mobile marketing campaign, whereby only one object of clothing is on display with a QR code for shoppers to scan to track the availability of extra colors and sizes. Once chosen, the clothing item is then waiting in the fitting room for you. The objective of this campaign was for the bricks and mortar store to enable the same efficiency as shopping online, but with the extra advantage of having shop assistants on hand for auxiliary support.