The Truth About the Average Twitter User
A study from security firm Barracuda Labs provides some interesting insights into the state of the Twitterverse. Unfortunately for the microblogging
startup, the stats say that most of its users aren’t very active.
The study looked at around 19 million Twitter accounts in order to figure out how people are using Twitter. It started with one assumption: An active or
“True” Twitter user has at least 10 followers, follows at least 10 people and had tweeted at least 10 times. By that definition though, only 21% of
Twitter users are active users.
There’s a great deal of interesting data in the breakdown. Only 26% of Twitter users had 10 followers or more, while only 40% were following 10 people or
more (in fact, a majority of Twitter users, 71%, were following less than five people).
In terms of tweets, the report estimates that 54% of Twitter users hadn’t tweeted even once, while a whopping 73% of Twitter’s users tweeted less than 10
times. That means nearly all of the tweets on the social network were coming from about one-fourth of the userbase. Power users dominate.
By Tony Rocha @RealTonyRocha via MediaMemo
startup, the stats say that most of its users aren’t very active.
The study looked at around 19 million Twitter accounts in order to figure out how people are using Twitter. It started with one assumption: An active or
“True” Twitter user has at least 10 followers, follows at least 10 people and had tweeted at least 10 times. By that definition though, only 21% of
Twitter users are active users.
There’s a great deal of interesting data in the breakdown. Only 26% of Twitter users had 10 followers or more, while only 40% were following 10 people or
more (in fact, a majority of Twitter users, 71%, were following less than five people).
In terms of tweets, the report estimates that 54% of Twitter users hadn’t tweeted even once, while a whopping 73% of Twitter’s users tweeted less than 10
times. That means nearly all of the tweets on the social network were coming from about one-fourth of the userbase. Power users dominate.
By Tony Rocha @RealTonyRocha via MediaMemo
1 people like it
Comments (3)
kamlesh rajak
9
Online Consultancy Services
ya nice it. i am agree with you
Tony Rocha
7
Casetronyx, Inc. - CEO
No problem, mate. It happens.. ;-)
Radek Vyskovsky
15
Social Media
Sorry for that vote down, I thought first you are using some software to generate auto views because of too much views in so short time, but like I see now, you are the one from that one-fourth Twitter users (130000+ tweets and 511000+ followers)